Why is digital
marketing so necessary today? The answer is rather simple. Social media is one
of the fastest growing means of marketing. From small and mid-sized companies
to industrial giants, all are hooked onto social media networking sites. It is
the future of marketing and is rapidly replacing all other conventional forms.
There’s no doubt
that we are facing the downfall of newspapers, books, journals and traditional bulky
radios. Everyone knows what’s happening across countries and continents because
its’ all there on your tablets, mobiles, laptops, etc. Today’s toddlers are growing up with the internet and mobile
phones and are all set to take a plunge into the highly connected and fast
paced digital world.
Digital
marketing is one of the most effective ways of building your brand and
connecting to your target audience. There are innumerable social media
platforms one can use for this. This modern form of marketing makes it simple
to identify and focus on the right target audience. It is not only important
for marketers but also for consumers.
Advertising
and marketing a product on social media is substantially more economical than
traditional offline marketing methods. An email or a simple digital media campaign
can send out a marketing message to a wide audience just at a click with the
lowest possible costs. The charges of television or newspaper advertisements are
too heavy to bear for several organisations.
One
of the most significant advantages of conducting your marketing on social media
is the system by which results can be tracked and monitored. Instead of carrying
out an expensive and time consuming customer research, you can view customer
responses and weigh the success of your marketing campaign within minutes. It also
helps to know the loopholes in your strategy which in turn would make you plan
better and more effectively for the next one.
Organisations
have dynamic social media experts to carry out extensive digital marketing activities
for them. Social media marketing has become a sought after career option. There
are a lot of digital marketing training programs conducted to help individuals
to understand this form of marketing.
Delphi School of Digital Marketing (DSDM) is a leading institute which
delivers training in the field of digital marketing. It has tied up with
‘Digiwale’ a well-known digital marketing agency to further enhance its social
media marketing drive. DSDM offers training programs to help budding
professionals to engage with new customers, increase website traffic and reduce
marketing costs by generating qualified leads using social media marketing.
So, the crux of all this is that the
digital era is here to stay, and the organisations which do not mix in with
this new marketing culture are at a huge risk of failure. Its’ now or never.
(Photo Credits : google.com)