Digital Marketing Trends 2014

Now-a-days, businesses are seen to be rapidly increasing their social media involvement. Smart businesses are creating their own social media divisions which are very closely working with sales, marketing and other such departments to create content that is interesting, appealing, important and interactive. The buyer and seller are now, just a click away. Social media has proven to be a bridge between the producers and consumers.

Many organisations, mostly those in the B2B (business to business) space, are still being away from the social media seeing it as merely another retail medium. What they do not know yet is that this medium is very necessary for customer engagement, selling a product/service and is a good retention resource for B2Bs. Some of these companies have adopted LinkedIn as its social network but many are not using it to the fullest. Social media is more than just LinkedIn. It is a great way to drive sales and is making businesses more effective.

Why Social Media?

Social media is not to advertise yourself in traditional ways. That would be a bad strategy. It is about engaging the audience first and then selling.

LinkedIn is constantly changing and makes it possible to B2B businesses to promote valuable content across networks, create communities, advertise, go to prospects directly, and build visibility and sales. It has big plans to change the sales space with their latest step to ‘nurture’ clients with content marketing.  

B2B companies are engaging themselves on Facebook and Twitter as well. They know that many people use these two popular platforms. This is the place to update consumers and users on the latest news and stuff about their market, industry, product launches and so on. If the content is good and engaging, then it is easy to reach a mass audience who can share their good views about your product with others through comments. This is how it can go viral.

Content is the Key

Your key to success on social media is the content you put across on different platforms. Only when your content is interesting will you manage to grab the attention of your potential customers. It is all about engagements, education, building communities, entertaining and delivering value. If you want to succeed with driving sales on social media, your content better be good.

Social Media is the Way

Companies know that their people are engaging with customers and colleagues through social media. The trend sees social media becoming an accepted way of doing business. Smart organisations will approach social media, knowing they if they do not do so, their sales strategy will be incomplete. Executives will get on board because they know that social media success is one of the main business objectives.

Social media is vital for the brand’s health and will be a company-wide movement. 

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3 Reasons Why Twitter Marketing is Important

In our previous blog-post, we have told our readers about how important it is to market your business on Facebook, Pinterest and LinkedIn. It’s also necessary to go all out on Twitter for branding. It is a valuable tool and its’ time you took advantage of it. Here’s why:

For Customer Relationships

Just like other social platforms, you’re main aim on Twitter should also be to connect with your audience. As a brand, you have to answer to their questions, thank them for shares and comments, respond to their appreciation/complaints towards your product/services, post stuff which would interest your customers, thank them time and again for being your customers and so on. Photos have gained importance on Twitter off-late since this site is focusing on a more visual timeline now. Also, keep in mind that Twitter is all about the 140 characters limit so your tweets have to be short and crisp.

                                                                          To Connect With Other Businesses in Your Industry

It is simple and great to connect with other businesses within your industry, or for that matter any brand you like. You can follow and interact with organisations and companies on Twitter and create a close network professionally and personally. The more you interact, the more likely, they are to follow you, your brand and share your content.

To Connect With Industry Professionals and Biggies

Twitter allows you to share the content of people in your industry professionals and big names within your line of business. You can develop your own expertise by taking advantage of Twitter. It also lends you a trustworthy impression. Twitter is flooded with millions of people who are looking for more information all the time. If you’re a brand which does not provide it to them, your competitors will be there before you do.

Using Twitter is quite simple once you get a grip on it. Post simple tweets, connect with your customers and be sure, that you are more than half way through. If you’re not marketing your business on Twitter already, make a start today.  

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What Do Brands Want From Digital Marketing Professionals?

Digital marketing has taken on in full swing in almost all organisations. It has expanded its horizon and is established as a separate industry altogether. This industry has generated employment for thousands of professionals of all age groups. Organisations are even ready to pay digital marketing professionals who work on this platform as full time employees. If you’re looking for an opportunity in this field, the following will help you to know what employers look for in this industry…

Qualification

The first step to finding a good opportunity as a social media executive is to get trained in it from a good institute. This training will not only reward you with an official certificate but also will help you to increase your knowledge in the field. You can function on different social networking sites more fluently and confidently after getting hands on training. It's a good idea to get enrolled at the earliest.   

Knowledge

The digital marketing advertising industry is also on a rise. Understanding this side of advertising is vital for any ad/digital marketing professional. Being up-to-date about consumer behaviour, branding, competitor analysis and such factors will definitely earn you some brownie points there. When it comes to social media marketing as a career, make sure you’re aware about all the popular platforms. You must know how all the social platforms will be useful for your brand in different ways. You could start by experimenting with all the features, tools and characteristics of the various social networking sites.  

Creativity

Creativity is one of the most important in this stream. Digital marketing and advertising is vast and whoever dreams of making it big in this space should be able to think of fresh, new and innovative ideas. One must have the capability and passion to think differently.

                                                                            Communication Skills 

If you’re an aspiring digital marketing professional, make sure you polish up your written and verbal communication skills. You should be able to put concepts across with minimum words since some sites like Twitter restrict the number of characters. Also, keeping it short and crispy on social media is preferred since the attention span of online readers and followers is limited.

Story Telling

Social media professionals should be able to tell a story about their brands to attract more eyeballs. A knack for story telling is good for blogging and will keep your audience hooked to your brand. This way, you can establish a good communication and link up your customers with your product/service.

                                                                                      Reading and Follow-Up

You must be acquainted with the top people in this industry by following them on social media platforms and reading their blogs. Through these blogs, you can update your knowledge about the industry and different brands. Different brands have different social media strategies and campaigns. If you follow them, you could implement a few things for your organisation too. Watch out for the newest social media trends as well.

If you think you have the potential to become a successful digital marketing professional, you could log onto some social media job portals and make your way through.  

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Why Do You Need SAP Certification?

SAP training and certification has created a buzz in the IT world. It has become the most sought after career path for professionals aspiring to make their mark in this age of fierce competition. Let’s see why SAP certification is so important…

Job Opportunities

The driving forces behind completing SAP certification for most of the people are the great job opportunities with a great salary, job satisfaction and other such factors. Most of the SAP certified people get hired by some of the top global companies. You could be one of them. As an SAP certified candidate, you can even opt to become a SAP consultant and earn a handsome salary. This line of profession opens out several new options and you could finally be enjoying a great level of success just like you dreamt of.

Career Prospects

With SAP certification, your demand in the market will increase to a great extent. Suddenly, many big companies will want to hire you, pay you well and those offers could be like an endless chain. From one big company to another, you could be in demand at all times. Excellent job opportunities could start flowing in soon after you complete your SAP training from an authorised institute and acquire the certificate.    

It Pays

As mentioned earlier, the salary packages in this stream is very high compared to some other careers. The investment to register into a good SAP training institute is a lot, but it has a great return on investment. The IT market has an ever growing demand for those with SAP certification, due to which you will enjoy rapid professional and monetary growth.

                                                     

                                              Respect and Reputation

Everyone dreams of a good job, reputation and monetary success after the completion of their education. We all want to be recognised and respected in our own career paths. SAP certification will do all of that for you. SAP consultants have a very positive reputation amongst their employers. Completing the certification is quite a challenge and so when you are through it, you will be known to be knowledgeable which in turn will earn you good respect. A high standard of living, esteem, reputation and prestige after certification is an encouragement to enter the SAP space.

The above reasons give a clear picture as to why you should be SAP certified. Enrolling in an authorised SAP training institute is a crucial step. Delphi Computech is an award winning SAP education and business partner, offering superior quality SAP training and also offers 100% placement assistance to all of its certified candidates. 

All those who dream of becoming successful SAP professionals, its' time to get set and enroll into an authorized SAP institute today!

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3 Ways to Improve YouTube Marketing

Do you want to run a successful YouTube marketing drive? This blog-post can guide you through it. There are several features on YouTube to increase watch time and add more subscribers, but sometimes this can be tricky. Go through the following 3 points and get better at YouTube marketing...

YouTube Audio Library

You must have noticed getting hooked onto a video on YouTube and enjoying the music along with the video. Music plays an important role to enhance the impact of the video for your audience. Good background music to accompany your video can increase the watch time and can create a positive emotional response of your viewers. Selecting the ideal track can be difficult among the vast choices of music we have and so, YouTube has created an audio library with more than 150 royalty free instrumental backing tracks for you to use as per your requirement. The list of the music can be categorized as per the genre, mood, time-span and other such factors. To access this library, just click on the ‘Creation Tools’ menu which is under the ‘Video Manager’ section. You can go on filtering until you find the perfect backing track and then begin to download it. You can save tracks for future access as well.

YouTube Fan Finder

YouTube’s fan finder is designed to make your fan base grow at no cost to you. It targets people that are likely to enjoy your web content and then connects to your channel. It basically targets people who are your potential regular viewers and those who would subscribe to your website or channel. This option is very easy to use. You just have to make a ‘Channel Ad’ and upload it as a regular video. Once you’re through with this, submit it for review via the ‘Fan Finder’ page. This can be done in the ‘Channel Settings’ menu in the ‘Video Management’ section of your account. Click the ‘Submit Your Channel Ad’ option and choose any one of your videos. You can upload up to five channel ads.  

YouTube Live Events

If you want to improve your channel’s online streaming, then ‘YouTube Live Events’ is the best way to display live streaming. This site has newly released a separate service available to all users who hold verified accounts. The new features help to create cleaner and more professional videos and broadcasts. This option offers its’ users the freedom to choose their own encoder, including a free version of Wirecast, which includes picture-in-picture and simple transitions. You can also view data throughout the broadcast.

These above tips can help to increase traffic towards your YouTube channels making it more desirable for your audience and of course you!  

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Which Sites Should You Use for Image-Focussed Social Media Marketing?

In the previous blog-post, we discussed the importance of having an image-centric approach to your social media marketing drive. Let’s see which top sites cater to this...

Pinterest

This site is quite recent and people have actually been hooked to it. It is one of the most preferred visual websites and has gained its popularity due to its simplicity and artistic feel. It does not focus on lengthy textual pieces, but is neatly designed with simple colours and backgrounds with pins of attractive images and videos. It is not too interactive, and allows members to ‘pin’, ‘re-pin’, ‘like’ and write short comment on images and boards. It is mainly used to exchanging ideas through visual content.

Those who are not yet on this site can create a profile and carry out a social media campaign. It is user-friendly and extremely easy to understand and learn. One has to only create boards, separate them categorically and pin relevant images/videos accordingly. Before publishing the pin, there is a description which is to be written in the given space on the board. This helps users and search engines to find content. These descriptions help to form a link with people having similar interests. More followers you have, more will your content be repined. This can increase your visibility and improve your online exposure with fewer efforts. Pinterest helps achieve most of the social media marketing targets and is wonderful for niche businesses like artifacts, food and beverage industry, fashion, home decors and other such.

Instagram

Instagram is a popular site for individuals and brands to share photos with their friends and audience. This site is said to be growing faster than Twitter. It is a great step to build a presence on Instagram. It is fun, innovative and interactive for companies and consumers. It’s good for brands to create a friendly rapport with customers since one can share all pictures of his/her company and staff members. If you’re a brand owner, you could suggest your customers to click a photograph of them using your product and share it on Instagram. This will help you in instant branding and make the user happy as well. This site allows you to use customers in your marketing campaigns, creating loyalty among them. It is an ideal took for branding with a small budget.  

Tumblr

This is a micro-blogging site that is used by creative-minded people. Adding pictures here is easy and is done by posting images from the internet or by re-blogging from Tumblr. It is useful to display a product/service. If you have a product, you can show images of it and attract the consumers to buy and use it. For example: If you are a jewellery designer, you can showcase a model/person wearing one of your pieces. The Tumblr network is very valuable if you aim at a young audience. It is easy to share and tag pictures here which will help improve your product’s SEO. Also, it’s good to be up-to-date with latest trends.

These sites are leading due to the positive results they have given marketers so far and if you use all of the above optimally, your brand will get a great boost.

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Image-Centric Social Media Marketing

Social media marketing is now a common concept and staying active and alert on all the social platforms is critical. Organisations are a lot into making great social media strategies for more leads and customers but an important thing that should be included is an image centric approach rather than a text-based one. Let’s see why...

Catch the Customer’s Attention

If you want your social media marketing strategy to be successful, the most crucial part of it is to build the right content. Marketers have to present exactly what the customers want to see. Mostly everyone has concentration spans that would last just a few seconds. The trick is to get them hooked to your brand within that period. This can be achieved if you have little more photographs and a little less written matter. No one’s going to be generous enough to read lengthy informative paragraphs and no pictures at all.

Be Clear and To-the-Point

You may be coming up with some great textual content but don’t miss out on adding some good images too. Images create breaks between paragraphs and make the reader’s journey through it pleasant and more interesting. Also, photos are digested better into the minds of your audience and will be remembered more than written matter.

Make it Colourful

A written piece can look very dull with just black and white images. Why not add some colour and spice to your post? While you add a dash of colour to your images, be careful not to jazz it up to the extent it hurts the eye! Make it attractive, but simple and its’ sure to grab more eyeballs.

Improve SEO

Practicing SEO tactics is a necessity for the well-being of your online marketing strategies. You can boost your SEO by adding a few images to written content with relevant meta-tags. You should make it a point of tagging each image and using hashtags wherever possible.

Next up, we’ll be talking about some leading social media sites that are image-focused. Keep a track!


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