Social media marketing is now a common concept and staying active and
alert on all the social platforms is critical. Organisations are a lot into
making great social media strategies for more leads and customers but an important
thing that should be included is an image centric approach rather than a text-based
one. Let’s see why...
Catch the Customer’s Attention
If you want your social media marketing strategy to be successful, the
most crucial part of it is to build the right content. Marketers have to
present exactly what the customers want to see. Mostly everyone has concentration spans that would last just a few seconds. The trick is to get them hooked to
your brand within that period. This can be achieved if you have little more
photographs and a little less written matter. No one’s going to be generous
enough to read lengthy informative paragraphs and no pictures at all.
Be Clear and
To-the-Point
You may be coming up with some great textual content but don’t miss out
on adding some good images too. Images create breaks between paragraphs and
make the reader’s journey through it pleasant and more interesting. Also, photos
are digested better into the minds of your audience and will be remembered more
than written matter.
Make it Colourful
A written piece can look very dull with just black and white images. Why
not add some colour and spice to your post? While you add a dash of colour to
your images, be careful not to jazz it up to the extent it hurts the eye! Make
it attractive, but simple and its’ sure to grab more eyeballs.
Improve SEO
Practicing SEO tactics is a necessity for the well-being of your online
marketing strategies. You can boost your SEO by adding a few images to written
content with relevant meta-tags. You should make it a point of tagging each
image and using hashtags wherever possible.
Next up, we’ll be talking about some leading social media sites that are
image-focused. Keep a track!
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