Image-Centric Social Media Marketing

Social media marketing is now a common concept and staying active and alert on all the social platforms is critical. Organisations are a lot into making great social media strategies for more leads and customers but an important thing that should be included is an image centric approach rather than a text-based one. Let’s see why...

Catch the Customer’s Attention

If you want your social media marketing strategy to be successful, the most crucial part of it is to build the right content. Marketers have to present exactly what the customers want to see. Mostly everyone has concentration spans that would last just a few seconds. The trick is to get them hooked to your brand within that period. This can be achieved if you have little more photographs and a little less written matter. No one’s going to be generous enough to read lengthy informative paragraphs and no pictures at all.

Be Clear and To-the-Point

You may be coming up with some great textual content but don’t miss out on adding some good images too. Images create breaks between paragraphs and make the reader’s journey through it pleasant and more interesting. Also, photos are digested better into the minds of your audience and will be remembered more than written matter.

Make it Colourful

A written piece can look very dull with just black and white images. Why not add some colour and spice to your post? While you add a dash of colour to your images, be careful not to jazz it up to the extent it hurts the eye! Make it attractive, but simple and its’ sure to grab more eyeballs.

Improve SEO

Practicing SEO tactics is a necessity for the well-being of your online marketing strategies. You can boost your SEO by adding a few images to written content with relevant meta-tags. You should make it a point of tagging each image and using hashtags wherever possible.

Next up, we’ll be talking about some leading social media sites that are image-focused. Keep a track!


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