Image-Centric Social Media Marketing

Social media marketing is now a common concept and staying active and alert on all the social platforms is critical. Organisations are a lot into making great social media strategies for more leads and customers but an important thing that should be included is an image centric approach rather than a text-based one. Let’s see why...

Catch the Customer’s Attention

If you want your social media marketing strategy to be successful, the most crucial part of it is to build the right content. Marketers have to present exactly what the customers want to see. Mostly everyone has concentration spans that would last just a few seconds. The trick is to get them hooked to your brand within that period. This can be achieved if you have little more photographs and a little less written matter. No one’s going to be generous enough to read lengthy informative paragraphs and no pictures at all.

Be Clear and To-the-Point

You may be coming up with some great textual content but don’t miss out on adding some good images too. Images create breaks between paragraphs and make the reader’s journey through it pleasant and more interesting. Also, photos are digested better into the minds of your audience and will be remembered more than written matter.

Make it Colourful

A written piece can look very dull with just black and white images. Why not add some colour and spice to your post? While you add a dash of colour to your images, be careful not to jazz it up to the extent it hurts the eye! Make it attractive, but simple and its’ sure to grab more eyeballs.

Improve SEO

Practicing SEO tactics is a necessity for the well-being of your online marketing strategies. You can boost your SEO by adding a few images to written content with relevant meta-tags. You should make it a point of tagging each image and using hashtags wherever possible.

Next up, we’ll be talking about some leading social media sites that are image-focused. Keep a track!


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Keeping The Sellers Cart Full of Social Media Shoppers!

Social media marketing has become an important factor for driving more sales in organisations today. This means that every business has to stay active and visible on social media platforms. Social media renders several benefits to us professionally and personally but also comes with a lot of challenges. One must keep up with new innovations and upcoming trends. If you’re looking to build a strong consumer relationship with your brand and increase sales thereon, here are few trends you can follow in terms of social media shopping for your products.

·         Online Couponing

Smart and frequent shoppers try looking for discounts and coupon deals to save cash. Customers are more inclined to collect and use online coupons for e-shopping. Social media is a great avenue for customers to locate the coupons and so smart retailers should find appropriate channels on the social media for coupon distribution. You can engage your customers and attract users with irresistible deals to have loyal followers who further indulge in social sharing.

·         Mobile Engagement

It is easy for brands to connect with social media shoppers instantly now due to the extensive availability of internet browsing/shopping on mobiles. Customers, who are on the run, tend to share their real-time shopping experiences on social media, be it finding a coupon, deals, sharing information on their latest purchase, taking advice/feedback on their shopping from friends, etc.  Mobile engagement with customers is a prominent tool to create social interactions and meet with the customer’s needs.

·         Social Media Conversations

As per the current trend, a customer would rather tweet for an enquiry of a brand/product than make a phone call for the same. Since everyone is so dependent on the social media, brands too need to follow the same. If someone asks you some information for a product through the social media, you need to be available to do the needful for him/her. Social media is a place where customers and brands can make one-to-one conversations.

·         Be Image-Centric

While e-shopping, customers like to see the product to get a real feel of it with just few clicks having the comfort of being at home. Visual social media platforms such as Pinterest allow brands to display pictures of their products and keep customers and keep customers engaged and have a great shopping experience. Shoppers can create their own shopping collections, share and promote favourite brands and find out what’s trending on image centric sites all because of being exposed to visual shopping content of all kinds.

Businesses are now finding it very important to engage cater to the social media shoppers. 

The above steps if followed can result into mass appreciation of your brand through the social platforms and have many thumbs up from your loyal and social shoppers. 

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