3 Reasons Why Twitter Marketing is Important

In our previous blog-post, we have told our readers about how important it is to market your business on Facebook, Pinterest and LinkedIn. It’s also necessary to go all out on Twitter for branding. It is a valuable tool and its’ time you took advantage of it. Here’s why:

For Customer Relationships

Just like other social platforms, you’re main aim on Twitter should also be to connect with your audience. As a brand, you have to answer to their questions, thank them for shares and comments, respond to their appreciation/complaints towards your product/services, post stuff which would interest your customers, thank them time and again for being your customers and so on. Photos have gained importance on Twitter off-late since this site is focusing on a more visual timeline now. Also, keep in mind that Twitter is all about the 140 characters limit so your tweets have to be short and crisp.

                                                                          To Connect With Other Businesses in Your Industry

It is simple and great to connect with other businesses within your industry, or for that matter any brand you like. You can follow and interact with organisations and companies on Twitter and create a close network professionally and personally. The more you interact, the more likely, they are to follow you, your brand and share your content.

To Connect With Industry Professionals and Biggies

Twitter allows you to share the content of people in your industry professionals and big names within your line of business. You can develop your own expertise by taking advantage of Twitter. It also lends you a trustworthy impression. Twitter is flooded with millions of people who are looking for more information all the time. If you’re a brand which does not provide it to them, your competitors will be there before you do.

Using Twitter is quite simple once you get a grip on it. Post simple tweets, connect with your customers and be sure, that you are more than half way through. If you’re not marketing your business on Twitter already, make a start today.  

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Which Sites Should You Use for Image-Focussed Social Media Marketing?

In the previous blog-post, we discussed the importance of having an image-centric approach to your social media marketing drive. Let’s see which top sites cater to this...

Pinterest

This site is quite recent and people have actually been hooked to it. It is one of the most preferred visual websites and has gained its popularity due to its simplicity and artistic feel. It does not focus on lengthy textual pieces, but is neatly designed with simple colours and backgrounds with pins of attractive images and videos. It is not too interactive, and allows members to ‘pin’, ‘re-pin’, ‘like’ and write short comment on images and boards. It is mainly used to exchanging ideas through visual content.

Those who are not yet on this site can create a profile and carry out a social media campaign. It is user-friendly and extremely easy to understand and learn. One has to only create boards, separate them categorically and pin relevant images/videos accordingly. Before publishing the pin, there is a description which is to be written in the given space on the board. This helps users and search engines to find content. These descriptions help to form a link with people having similar interests. More followers you have, more will your content be repined. This can increase your visibility and improve your online exposure with fewer efforts. Pinterest helps achieve most of the social media marketing targets and is wonderful for niche businesses like artifacts, food and beverage industry, fashion, home decors and other such.

Instagram

Instagram is a popular site for individuals and brands to share photos with their friends and audience. This site is said to be growing faster than Twitter. It is a great step to build a presence on Instagram. It is fun, innovative and interactive for companies and consumers. It’s good for brands to create a friendly rapport with customers since one can share all pictures of his/her company and staff members. If you’re a brand owner, you could suggest your customers to click a photograph of them using your product and share it on Instagram. This will help you in instant branding and make the user happy as well. This site allows you to use customers in your marketing campaigns, creating loyalty among them. It is an ideal took for branding with a small budget.  

Tumblr

This is a micro-blogging site that is used by creative-minded people. Adding pictures here is easy and is done by posting images from the internet or by re-blogging from Tumblr. It is useful to display a product/service. If you have a product, you can show images of it and attract the consumers to buy and use it. For example: If you are a jewellery designer, you can showcase a model/person wearing one of your pieces. The Tumblr network is very valuable if you aim at a young audience. It is easy to share and tag pictures here which will help improve your product’s SEO. Also, it’s good to be up-to-date with latest trends.

These sites are leading due to the positive results they have given marketers so far and if you use all of the above optimally, your brand will get a great boost.

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Delphi Wins Award

It was a day of success and celebration for Pune based SAP education partner, DelphiComputech, when it was awarded as the ‘Largest OLT Partner’ of SAP in the Indian Subcontinent at the SAP Education Partner Meet 2014, held in Mumbai on Wednesday, May 28, 2014. Delphi has been winning this award consistently since the year 2006.

The occasion was an initiative by SAP to bring together all partners to discuss, educate and enlighten all the SAP partners about the current business scenarios and share each partner’s success stories. There were several topics of discussion on the agenda, an important one being the future growth of SAP. The head of SAP education for India, Mageshwari Ramaiah, gave an overview about SAP education and how it helps the entire industry to create adequate and qualified resources for the entire SAP community. The Managing Director of SAP, Manoj Bantia, was also present among several industry experts and education partners of SAP.

The CEO of Delphi, Pradeep Saggam described the award winning moment as “One of the biggest milestones for Delphi Computech”. The trophy and the Certificate of Excellence were presented to Delphi’s Chairman and Managing Director, Kishore Sardesai by Ms. Ramaiah. “Delphi has been in the SAP training business successfully since 16 years and we are thoroughly delighted to be the largest OLT partners of SAP once again. SAP has given us great support in achieving this landmark in our business and now, not only are we encouraged, but also aim higher and strive to do better with every passing year” said Mr. Sardesai on accepting the grand silver trophy. He also addressed the audience with Delphi’s future actions, plans and missions. The following delegates were present in the ceremony: SAP Business Manager, Darshan Unni, Head of Student Academy, Phillip Samuel Babu and Manager of SAP Education Services, Manish Saran.

The award ceremony was followed by a photo shoot of all the SAP partners’ and a business dinner at Sofitel Hotel in Mumbai. 

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Blog Power

When you think of social media marketing, you are sure to think of Facebook, LinkedIn, and Twitter...What about blogging?

It’s time to give this social media element some importance too. Let’s see what role it plays in your digital marketing strategy.

Facebook, LinkedIn and Twitter are obviously the most popular social media sites. They have been more successful than other social platforms. In this whole Facebook and Twitter rage, most of us are sure to forget about blogging. It’s a common mistake we make. Nothing has replaced a blog for its ability to convey information in greater detail and outside the subject scope of what you’d typically find on one of your web pages. An active blog contributes significantly to the success of your website and overall digital marketing plan, allowing you to put together useful information and products and services your company offers. Blogs require a great deal of commitment to post good content regularly. For this, a schedule is helpful for keeping you on track. When your blog is updated with fresh content, your website will gain more credibility and visibility with search engines and start to rank higher while you create more brand awareness online.

Blogs are an important component of an overall content development strategy and more companies are emphasizing content creation for its SEO and marketing benefits. If you’re planning to make a start at blogging, here are some easy things you may want to keep in mind:

Provide good information:

This is the most important part. Mostly, people use blogging as another social media platform to make a presence on. Instead, give your audience information they can use, whether it’s an insight into a particular topic or links to other websites and news sources.

Make sure your topics are interesting

The topics you decide to write on, will determine the number of people who will read it. It should be interesting and must get the readers hooked to it. You could use your analytical tools on blogging websites to see what kind of posts are read more and fit your matter in, accordingly in your blogs.

Come up with new ideas

If you introduce your visitors to new ideas, you’re on the right track. Everyone likes to read new and fresh articles. As a blogger, try to widen the perspective of the people by making them understand newer concepts and ideas in any topic you write about. Needless to mention, make sure the facts you talk about lie within your confidence and are all real.

Links

You could embed useful links in your blog to authenticate the facts you mention in it. Also, this will help the readers to be more engaged and make your overall blog interesting. This is also an excellent way of conveying your message/information in a versatile and diverse manner.

These easy tips will definitely make a good blog with information which engages many readers. Happy Blogging! Keep reading our blogs and follow us on Facebook, Twitter, LinkedIn and Pinterest! 

Keeping The Sellers Cart Full of Social Media Shoppers!

Social media marketing has become an important factor for driving more sales in organisations today. This means that every business has to stay active and visible on social media platforms. Social media renders several benefits to us professionally and personally but also comes with a lot of challenges. One must keep up with new innovations and upcoming trends. If you’re looking to build a strong consumer relationship with your brand and increase sales thereon, here are few trends you can follow in terms of social media shopping for your products.

·         Online Couponing

Smart and frequent shoppers try looking for discounts and coupon deals to save cash. Customers are more inclined to collect and use online coupons for e-shopping. Social media is a great avenue for customers to locate the coupons and so smart retailers should find appropriate channels on the social media for coupon distribution. You can engage your customers and attract users with irresistible deals to have loyal followers who further indulge in social sharing.

·         Mobile Engagement

It is easy for brands to connect with social media shoppers instantly now due to the extensive availability of internet browsing/shopping on mobiles. Customers, who are on the run, tend to share their real-time shopping experiences on social media, be it finding a coupon, deals, sharing information on their latest purchase, taking advice/feedback on their shopping from friends, etc.  Mobile engagement with customers is a prominent tool to create social interactions and meet with the customer’s needs.

·         Social Media Conversations

As per the current trend, a customer would rather tweet for an enquiry of a brand/product than make a phone call for the same. Since everyone is so dependent on the social media, brands too need to follow the same. If someone asks you some information for a product through the social media, you need to be available to do the needful for him/her. Social media is a place where customers and brands can make one-to-one conversations.

·         Be Image-Centric

While e-shopping, customers like to see the product to get a real feel of it with just few clicks having the comfort of being at home. Visual social media platforms such as Pinterest allow brands to display pictures of their products and keep customers and keep customers engaged and have a great shopping experience. Shoppers can create their own shopping collections, share and promote favourite brands and find out what’s trending on image centric sites all because of being exposed to visual shopping content of all kinds.

Businesses are now finding it very important to engage cater to the social media shoppers. 

The above steps if followed can result into mass appreciation of your brand through the social platforms and have many thumbs up from your loyal and social shoppers. 

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