Which Sites Should You Use for Image-Focussed Social Media Marketing?

In the previous blog-post, we discussed the importance of having an image-centric approach to your social media marketing drive. Let’s see which top sites cater to this...

Pinterest

This site is quite recent and people have actually been hooked to it. It is one of the most preferred visual websites and has gained its popularity due to its simplicity and artistic feel. It does not focus on lengthy textual pieces, but is neatly designed with simple colours and backgrounds with pins of attractive images and videos. It is not too interactive, and allows members to ‘pin’, ‘re-pin’, ‘like’ and write short comment on images and boards. It is mainly used to exchanging ideas through visual content.

Those who are not yet on this site can create a profile and carry out a social media campaign. It is user-friendly and extremely easy to understand and learn. One has to only create boards, separate them categorically and pin relevant images/videos accordingly. Before publishing the pin, there is a description which is to be written in the given space on the board. This helps users and search engines to find content. These descriptions help to form a link with people having similar interests. More followers you have, more will your content be repined. This can increase your visibility and improve your online exposure with fewer efforts. Pinterest helps achieve most of the social media marketing targets and is wonderful for niche businesses like artifacts, food and beverage industry, fashion, home decors and other such.

Instagram

Instagram is a popular site for individuals and brands to share photos with their friends and audience. This site is said to be growing faster than Twitter. It is a great step to build a presence on Instagram. It is fun, innovative and interactive for companies and consumers. It’s good for brands to create a friendly rapport with customers since one can share all pictures of his/her company and staff members. If you’re a brand owner, you could suggest your customers to click a photograph of them using your product and share it on Instagram. This will help you in instant branding and make the user happy as well. This site allows you to use customers in your marketing campaigns, creating loyalty among them. It is an ideal took for branding with a small budget.  

Tumblr

This is a micro-blogging site that is used by creative-minded people. Adding pictures here is easy and is done by posting images from the internet or by re-blogging from Tumblr. It is useful to display a product/service. If you have a product, you can show images of it and attract the consumers to buy and use it. For example: If you are a jewellery designer, you can showcase a model/person wearing one of your pieces. The Tumblr network is very valuable if you aim at a young audience. It is easy to share and tag pictures here which will help improve your product’s SEO. Also, it’s good to be up-to-date with latest trends.

These sites are leading due to the positive results they have given marketers so far and if you use all of the above optimally, your brand will get a great boost.

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How can you boost your Facebook likes?

In this blog-post, we will be talking about simple ways to increase your Facebook likes..

As we all know, Facebook has is tremendously popular for personal networking as well as useful for business. As seen in our previous social media blog, Facebook allows you to market to your target audience, or rather your consumer directly. The power of Facebook marketing takes place in the form of ‘Likes’. The more Likes a company or business page has, the more people or impressions that advertisement will reach. So what is the key to successfully market your product or service on Facebook? The answer is easy;simply increase the ‘likes’ of your page. Let’s see how to do that:

Promotion by Exciting Schemes

You can increase your page likes by engaging the consumer in a manner that they would understand and appreciate. An offer/discount scheme will attract the consumers to like your company. If you have fabulous offers, you will see people actively liking your page, as well as engaging with your business on your Facebook timeline.

Good Content

The matter you put up will be seen by your consumers on your timeline. Through this, they will get engaged with your page. If the content is good, you will encourage more likes.  If your stuff on the page is original and interesting people may even share it with their Facebook network. If your friend shares an article on his or her page, there is a good chance you will take a look at what it is all about, and possibly go check out the source. The end results of engaging, fun and interesting content, is more Likes for your business!

Other Social Sites – Using other sites such as Twitter, LinkedIn and your blog to direct people to your Facebook page for additional information is always a good idea. Promoting your Facebook via Twitter will give your audience a place to interact with you outside of the 140 character parameters that Twitter has. LinkedIn is great for social networking, and is a good place to build personal and professional relationships. Linking your Facebook company page on LinkedIn will give your connections more information on your company and its social media efforts. It will also give them an option of contacting you and your company in the future. If there is a link to Facebook on your blog, whether a large audience reads it or not, it will allow your reader to find out more about the company who is posting these articles and give them another social platform to engage with your business on. More visitors on your page will increase your ‘likes’.

Personal Network 

You can have your social circle do this for you. From family members and friends, to colleagues and professional connections, having them suggest your Facebook page can increase Likes as well. Word of mouth marketing is still the most powerful and influential marketing tool around.

Facebook is a great marketing tool. The above tips will help you power up the ‘likes’ of your page significantly which will in-turn make your brand a grand success!

Keep reading our blogs and follow us on Facebook, Twitter, LinkedIn and Pinterest!