Social Media Marketing for Schools

Social media has become a part of everyone’s life now-a-days. Youngsters breathe social media. Even kids these days are all aware about Facebook and other social networking sites. Organizations too are actively carrying out social media activities and campaigns to promote their brands. With all the social media buzz around and more play schools and high schools round the corner, let’s see how social media can help schools to function better.

Easy Communication

Social media should be included into the educational world to improve communication. Our schools hold many events and activities that can be communicated in a much easier way to the community and different groups of people. With social media, the school authorities can send necessary information directly to the students, teachers and parents within few seconds.

 Positive Promotion

Other than keeping everyone up-to-date about events and providing immediate information, there is another advantage of social media, i.e promotion of schools on different social media platforms. Schools can share information, photographs and events on social media and let everyone know that great things are happening in the schools. For this, there has to be active participation and willingness from the school principals, teachers and students.

  

If we focus on the above points we can carefully integrate social media into education. Social media in schools will save time and allow us to focus on passing on good messages and for promoting a school. It has great benefits to the community and society if used appropriately.

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How can you boost your Facebook likes?

In this blog-post, we will be talking about simple ways to increase your Facebook likes..

As we all know, Facebook has is tremendously popular for personal networking as well as useful for business. As seen in our previous social media blog, Facebook allows you to market to your target audience, or rather your consumer directly. The power of Facebook marketing takes place in the form of ‘Likes’. The more Likes a company or business page has, the more people or impressions that advertisement will reach. So what is the key to successfully market your product or service on Facebook? The answer is easy;simply increase the ‘likes’ of your page. Let’s see how to do that:

Promotion by Exciting Schemes

You can increase your page likes by engaging the consumer in a manner that they would understand and appreciate. An offer/discount scheme will attract the consumers to like your company. If you have fabulous offers, you will see people actively liking your page, as well as engaging with your business on your Facebook timeline.

Good Content

The matter you put up will be seen by your consumers on your timeline. Through this, they will get engaged with your page. If the content is good, you will encourage more likes.  If your stuff on the page is original and interesting people may even share it with their Facebook network. If your friend shares an article on his or her page, there is a good chance you will take a look at what it is all about, and possibly go check out the source. The end results of engaging, fun and interesting content, is more Likes for your business!

Other Social Sites – Using other sites such as Twitter, LinkedIn and your blog to direct people to your Facebook page for additional information is always a good idea. Promoting your Facebook via Twitter will give your audience a place to interact with you outside of the 140 character parameters that Twitter has. LinkedIn is great for social networking, and is a good place to build personal and professional relationships. Linking your Facebook company page on LinkedIn will give your connections more information on your company and its social media efforts. It will also give them an option of contacting you and your company in the future. If there is a link to Facebook on your blog, whether a large audience reads it or not, it will allow your reader to find out more about the company who is posting these articles and give them another social platform to engage with your business on. More visitors on your page will increase your ‘likes’.

Personal Network 

You can have your social circle do this for you. From family members and friends, to colleagues and professional connections, having them suggest your Facebook page can increase Likes as well. Word of mouth marketing is still the most powerful and influential marketing tool around.

Facebook is a great marketing tool. The above tips will help you power up the ‘likes’ of your page significantly which will in-turn make your brand a grand success!

Keep reading our blogs and follow us on Facebook, Twitter, LinkedIn and Pinterest!  

Social Media Predictions for Year 2014

The New Year is almost here, and it is quite necessary to know where social media is heading in 2014. This blog-post can help you keep pace with the fast changing social networking trends.

Social Media Will Be a Necessity

2014 will no longer be a year where will you be able to get away from making a presence on the social media! As we all know, even today this is necessary but you will be in a do or die situation in 2014 in this digital world. Businesses will realize the importance of getting their internet marketing in place with a perfect content strategy, lead generation and so on. Also, organisations will see a big need of hiring digital marketing experts to get their job done.

Google+ is seen as a superstar in 2014

Ofcourse, Facebook leads the pack when it comes to social media but Google+ is racing it’s way too. Google+ has bigger ownership in terms of search power and is one of the most powerful social forces on the internet today. By the time 2014 dawns, no one will be able to underestimate Google+ and people will be able to use it as a personalised web experience that integrates all interactions that a user has with Google products. Google authorship is said to become one of the key factors to Google‘s search ranking algorithm by the end of 2014.

Visual Websites Will Be a Huge Success

Websites that are image centric will see success. Visual social media platforms are more appreciated than text-based ones. This will amplify in 2014. So, visual based sites such as Pinterest will be a critical part of marketers and retailers. Tumblr, Slideshare, Instagram are all on the higher side of the graph for the next year.

LinkedIn will be on the top as a B2B Market Player

In year 2014, LinkedIn will be a primary player in the B2B market. It has 238 million users and is the best social networking site for professionals. It has managed to position itself as one of the largest sources of content generation for professionals. This means, B2B marketers will enjoy great benefits from LinkedIn.

Hope this blog-post has made you well aware of where you should make a presence in social media for your personal as well as professional growth!

Keep reading our blog and do follow us on Facebook, Twitter, LinkedIn and Pinterest.  

Why use Pinterest for Marketing?

If you have a business of your own, by now, you must have already sketched out your online marketing strategy..but have you included marketing on Pinterest too? Let’s learn why Pinterest is important for digital marketing.

Pinterest Has Incredible Growth

Pinterest started off on quite a low note, but in the recent times has grown tremendously as a social media platform. Not only can you share photographs here but also include links to videos, blogs, etc. It is very dynamic and one can put in a lot of information and a variety of things on this platform. Pinterest has almost caught pace with Twitter now!

Attracts Web Traffic

If you are a regular pinner for your brand, you are sure attracting a good amount of online traffic. MarketingCharts reported that Pinterest drives more traffic to websites than Twitter, StumbleUpon, Reddit and other such all together.

Pins Last More Than a Week

A tweet’s life is about 5 to 25 minutes and a post on Facebook could be around 60 to 80 minutes. Your customers can pin pictures on Pinterest to share with friends, collect them and finally to save for later if they want buy it.

Pinterest Users are Potential Buyers

Many pins are linked to the website where customers can visit and finally purchase the desired item and pinners are much more reactive to this.

Pinterest is Different from the Rest

Pinterest is visual. It is more about sharing pictures with information and interesting facts rather than random status updates and updates about where people are eating/hanging out.

Integration to Other Social Media Platforms

You can link and push pins out from Pinterest onto Twitter and Facebook to make new engagements and get more followers.

So that’s how Pinterest plays a crucial role to make your digital marketing drive successful! 

Keep reading our blogs and do follow us on, Facebook, Twitter, LinkedIn and Pinterest!

  

How to expand your blog audience through social media?

Blogging is a great way for marketing a brand/business. Read our blog on 'Power of Blogging'. Let’s see how to increase the number of readers for the blogs.

You can do this by sharing the content to relevant audiences online. The following are few ways to do this:

·         

      Share a link of the blog on the Facebook pages which are relevant to the blog topic

·         If you want to increase your blog audience significantly, you can consider creating a Facebook page just for your blogs. You can keep posting links to your blogs on the page

·         Encourage people to like, share and get hooked onto the blog. Make sure you market well enough to get more and more fans on the page  

·         Use Twitter to connect to bloggers. Hashtags are great to discover content on a specific subject

·         Link the blog to your LinkedIn. Those on LinkedIn would generally find your topics interesting. They can also know about your web and writing skills. These are some really simple tips to get more eyes on your blogs!

      

      Keep following our blogs and let’s hope your blogs too reach out to many!

All about Facebook Hashtags

Facebook recently introduced the hashtags feature to it. In this blog-post, we will be talking about how to use Facebook hashtags effectively for social media marketing.

The general function of a hashtag is to bring together communities of similar interests. However, the use of this feature differs slightly depending upon the social media platform. Facebook got this tool into action to bring common people, conversations and the buzz about various topics in the limelight. These hash-tagged topics could include movies, sports, events and so on. It helps people to be on the same page while talking about one common topic. Hash-tagging is the most organised and convenient way to monitor discussions on Facebook on such a huge scale. Hashtags also help people to indulge in conversations they are interested in. On Facebook, it works well for pages, posts, photographs, comments, status updates, etc. 

Some information on Facebook Hashtags   

·         Tap on the hashtags to get directed to its feed. You can even click on hashtags that are from different platforms such as Instagram. Read our blog on Instagram hashtags.

·         On Facebook, every hashtag has its own URL.

·         You can search for a particular hashtag in your Facebook search bar. This is possible even in your browser. For example: www.facebook.com/hashtag/abc (Replace ‘abc’ with the topic of your interest).

·         You could also compose posts from the hashtag feed and search and get results.

For Social Media Marketing

·         As mentioned above, each hashtag on Facebook has its own URL so you should aim to drive maximum traffic to that URL from other websites to create more discussions.

·         Use hashtags as much as possible to start conversations. Every hashtag will be united into its own status update box on Facebook.

·         Make sure your hashtags are relevant to your target audience or your industry.

·         Use this feature in trending topics related to your line of business.

·         Remember to use capitals to first letters of your tags to make it easy to read. Eg:- #FacebookHashtagsBlog

·         Restrict the number of hashtags per post. 1 to 2 tags is good enough.

·         Be aware hashtags privacy settings in Facebook.

Hashtags on Facebook are being used widely. Follow the above tips and enjoy this useful and easy social media feature! Keep reading our blogs for many more informative topics on social media.