3 Ways to Improve YouTube Marketing

Do you want to run a successful YouTube marketing drive? This blog-post can guide you through it. There are several features on YouTube to increase watch time and add more subscribers, but sometimes this can be tricky. Go through the following 3 points and get better at YouTube marketing...

YouTube Audio Library

You must have noticed getting hooked onto a video on YouTube and enjoying the music along with the video. Music plays an important role to enhance the impact of the video for your audience. Good background music to accompany your video can increase the watch time and can create a positive emotional response of your viewers. Selecting the ideal track can be difficult among the vast choices of music we have and so, YouTube has created an audio library with more than 150 royalty free instrumental backing tracks for you to use as per your requirement. The list of the music can be categorized as per the genre, mood, time-span and other such factors. To access this library, just click on the ‘Creation Tools’ menu which is under the ‘Video Manager’ section. You can go on filtering until you find the perfect backing track and then begin to download it. You can save tracks for future access as well.

YouTube Fan Finder

YouTube’s fan finder is designed to make your fan base grow at no cost to you. It targets people that are likely to enjoy your web content and then connects to your channel. It basically targets people who are your potential regular viewers and those who would subscribe to your website or channel. This option is very easy to use. You just have to make a ‘Channel Ad’ and upload it as a regular video. Once you’re through with this, submit it for review via the ‘Fan Finder’ page. This can be done in the ‘Channel Settings’ menu in the ‘Video Management’ section of your account. Click the ‘Submit Your Channel Ad’ option and choose any one of your videos. You can upload up to five channel ads.  

YouTube Live Events

If you want to improve your channel’s online streaming, then ‘YouTube Live Events’ is the best way to display live streaming. This site has newly released a separate service available to all users who hold verified accounts. The new features help to create cleaner and more professional videos and broadcasts. This option offers its’ users the freedom to choose their own encoder, including a free version of Wirecast, which includes picture-in-picture and simple transitions. You can also view data throughout the broadcast.

These above tips can help to increase traffic towards your YouTube channels making it more desirable for your audience and of course you!  

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All About Hashtags

Are you wondering how to use hashtags? This blog-post will explain what exactly hashtags are, how they can help your business some different types of tags.

Hashtags are everywhere today. We use them on Twitter the most, but now they seem to be all over Facebook, Instagram, Pinterest and so on. If you’re a marketer, the use of hashtags cannot be ignored. Hashtags can increase the reach of content, highlight your brand, hit your target market, make your content seen, improve your SEO strategies and do wonders to your social media marketing.

What is a Hashtag on Social Media?

Hashtags are words or groups of words after the # symbol. Eg: (#India or #SocialMediaMarketing). It basically makes it easier to track a specific topic of discussion. If you type #India, you’ll be able to see an entire conversation about this topic by thousands of people. In the same way, you can create a hashtag for your brand for more publicity and recognition.

3 Key Marketing Strategies for Hashtags are:

·         Brand & Campaign Specific

·         Trending and

·         Content

What are they and how do they help your business?

Brand and campaign specific hashtags are those which you make for your own business. You can use them to market your brand and for promotions. Your hashtag should ideally be the name of your brand or company tagline. Make a brand hashtag that is relevant to your business. Your hashtag should be like a signature tag. Get more and more people to use them so that your brand gets marketed. Similarly, campaign hashtags are made for every marketing campaign you hold. For eg. If you have a sale/discount scheme at your store/business you can create a unique hashtag to highlight the sale. If you get people to use the tag, your campaign will get enormous reach.

Trending Hashtags

A trending hashtag is that tag which has become very popular. You must have come across the term about “what’s trending now.” It is referring to the hashtags that are trending or most talked about right now. Trending hashtags constantly change in real time. To have your business hashtag to trend, you must make sure it is used extensively and reaches an enormous audience.

Content Hahstags

Content Hashtags are those you use in your posts. They are not brand hashtags and are not used to define your business and marketing. These may not be trending or may not be that famous. They are simple hashtags that are relevant to your posts and content. Content hashtags improve the search engine optimisation (SEO) of your content. They get your updates noticed by people who are searching or using your hashtag words. 

Hashtags are widely used and are an integral part of marketing your business on social media! 

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How to expand your blog audience through social media?

Blogging is a great way for marketing a brand/business. Read our blog on 'Power of Blogging'. Let’s see how to increase the number of readers for the blogs.

You can do this by sharing the content to relevant audiences online. The following are few ways to do this:

·         

      Share a link of the blog on the Facebook pages which are relevant to the blog topic

·         If you want to increase your blog audience significantly, you can consider creating a Facebook page just for your blogs. You can keep posting links to your blogs on the page

·         Encourage people to like, share and get hooked onto the blog. Make sure you market well enough to get more and more fans on the page  

·         Use Twitter to connect to bloggers. Hashtags are great to discover content on a specific subject

·         Link the blog to your LinkedIn. Those on LinkedIn would generally find your topics interesting. They can also know about your web and writing skills. These are some really simple tips to get more eyes on your blogs!

      

      Keep following our blogs and let’s hope your blogs too reach out to many!