Which Sites Should You Use for Image-Focussed Social Media Marketing?

In the previous blog-post, we discussed the importance of having an image-centric approach to your social media marketing drive. Let’s see which top sites cater to this...

Pinterest

This site is quite recent and people have actually been hooked to it. It is one of the most preferred visual websites and has gained its popularity due to its simplicity and artistic feel. It does not focus on lengthy textual pieces, but is neatly designed with simple colours and backgrounds with pins of attractive images and videos. It is not too interactive, and allows members to ‘pin’, ‘re-pin’, ‘like’ and write short comment on images and boards. It is mainly used to exchanging ideas through visual content.

Those who are not yet on this site can create a profile and carry out a social media campaign. It is user-friendly and extremely easy to understand and learn. One has to only create boards, separate them categorically and pin relevant images/videos accordingly. Before publishing the pin, there is a description which is to be written in the given space on the board. This helps users and search engines to find content. These descriptions help to form a link with people having similar interests. More followers you have, more will your content be repined. This can increase your visibility and improve your online exposure with fewer efforts. Pinterest helps achieve most of the social media marketing targets and is wonderful for niche businesses like artifacts, food and beverage industry, fashion, home decors and other such.

Instagram

Instagram is a popular site for individuals and brands to share photos with their friends and audience. This site is said to be growing faster than Twitter. It is a great step to build a presence on Instagram. It is fun, innovative and interactive for companies and consumers. It’s good for brands to create a friendly rapport with customers since one can share all pictures of his/her company and staff members. If you’re a brand owner, you could suggest your customers to click a photograph of them using your product and share it on Instagram. This will help you in instant branding and make the user happy as well. This site allows you to use customers in your marketing campaigns, creating loyalty among them. It is an ideal took for branding with a small budget.  

Tumblr

This is a micro-blogging site that is used by creative-minded people. Adding pictures here is easy and is done by posting images from the internet or by re-blogging from Tumblr. It is useful to display a product/service. If you have a product, you can show images of it and attract the consumers to buy and use it. For example: If you are a jewellery designer, you can showcase a model/person wearing one of your pieces. The Tumblr network is very valuable if you aim at a young audience. It is easy to share and tag pictures here which will help improve your product’s SEO. Also, it’s good to be up-to-date with latest trends.

These sites are leading due to the positive results they have given marketers so far and if you use all of the above optimally, your brand will get a great boost.

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