Which Sites Should You Use for Image-Focussed Social Media Marketing?

In the previous blog-post, we discussed the importance of having an image-centric approach to your social media marketing drive. Let’s see which top sites cater to this...

Pinterest

This site is quite recent and people have actually been hooked to it. It is one of the most preferred visual websites and has gained its popularity due to its simplicity and artistic feel. It does not focus on lengthy textual pieces, but is neatly designed with simple colours and backgrounds with pins of attractive images and videos. It is not too interactive, and allows members to ‘pin’, ‘re-pin’, ‘like’ and write short comment on images and boards. It is mainly used to exchanging ideas through visual content.

Those who are not yet on this site can create a profile and carry out a social media campaign. It is user-friendly and extremely easy to understand and learn. One has to only create boards, separate them categorically and pin relevant images/videos accordingly. Before publishing the pin, there is a description which is to be written in the given space on the board. This helps users and search engines to find content. These descriptions help to form a link with people having similar interests. More followers you have, more will your content be repined. This can increase your visibility and improve your online exposure with fewer efforts. Pinterest helps achieve most of the social media marketing targets and is wonderful for niche businesses like artifacts, food and beverage industry, fashion, home decors and other such.

Instagram

Instagram is a popular site for individuals and brands to share photos with their friends and audience. This site is said to be growing faster than Twitter. It is a great step to build a presence on Instagram. It is fun, innovative and interactive for companies and consumers. It’s good for brands to create a friendly rapport with customers since one can share all pictures of his/her company and staff members. If you’re a brand owner, you could suggest your customers to click a photograph of them using your product and share it on Instagram. This will help you in instant branding and make the user happy as well. This site allows you to use customers in your marketing campaigns, creating loyalty among them. It is an ideal took for branding with a small budget.  

Tumblr

This is a micro-blogging site that is used by creative-minded people. Adding pictures here is easy and is done by posting images from the internet or by re-blogging from Tumblr. It is useful to display a product/service. If you have a product, you can show images of it and attract the consumers to buy and use it. For example: If you are a jewellery designer, you can showcase a model/person wearing one of your pieces. The Tumblr network is very valuable if you aim at a young audience. It is easy to share and tag pictures here which will help improve your product’s SEO. Also, it’s good to be up-to-date with latest trends.

These sites are leading due to the positive results they have given marketers so far and if you use all of the above optimally, your brand will get a great boost.

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Social Media Predictions for Year 2014

The New Year is almost here, and it is quite necessary to know where social media is heading in 2014. This blog-post can help you keep pace with the fast changing social networking trends.

Social Media Will Be a Necessity

2014 will no longer be a year where will you be able to get away from making a presence on the social media! As we all know, even today this is necessary but you will be in a do or die situation in 2014 in this digital world. Businesses will realize the importance of getting their internet marketing in place with a perfect content strategy, lead generation and so on. Also, organisations will see a big need of hiring digital marketing experts to get their job done.

Google+ is seen as a superstar in 2014

Ofcourse, Facebook leads the pack when it comes to social media but Google+ is racing it’s way too. Google+ has bigger ownership in terms of search power and is one of the most powerful social forces on the internet today. By the time 2014 dawns, no one will be able to underestimate Google+ and people will be able to use it as a personalised web experience that integrates all interactions that a user has with Google products. Google authorship is said to become one of the key factors to Google‘s search ranking algorithm by the end of 2014.

Visual Websites Will Be a Huge Success

Websites that are image centric will see success. Visual social media platforms are more appreciated than text-based ones. This will amplify in 2014. So, visual based sites such as Pinterest will be a critical part of marketers and retailers. Tumblr, Slideshare, Instagram are all on the higher side of the graph for the next year.

LinkedIn will be on the top as a B2B Market Player

In year 2014, LinkedIn will be a primary player in the B2B market. It has 238 million users and is the best social networking site for professionals. It has managed to position itself as one of the largest sources of content generation for professionals. This means, B2B marketers will enjoy great benefits from LinkedIn.

Hope this blog-post has made you well aware of where you should make a presence in social media for your personal as well as professional growth!

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