Which Sites Should You Use for Image-Focussed Social Media Marketing?

In the previous blog-post, we discussed the importance of having an image-centric approach to your social media marketing drive. Let’s see which top sites cater to this...

Pinterest

This site is quite recent and people have actually been hooked to it. It is one of the most preferred visual websites and has gained its popularity due to its simplicity and artistic feel. It does not focus on lengthy textual pieces, but is neatly designed with simple colours and backgrounds with pins of attractive images and videos. It is not too interactive, and allows members to ‘pin’, ‘re-pin’, ‘like’ and write short comment on images and boards. It is mainly used to exchanging ideas through visual content.

Those who are not yet on this site can create a profile and carry out a social media campaign. It is user-friendly and extremely easy to understand and learn. One has to only create boards, separate them categorically and pin relevant images/videos accordingly. Before publishing the pin, there is a description which is to be written in the given space on the board. This helps users and search engines to find content. These descriptions help to form a link with people having similar interests. More followers you have, more will your content be repined. This can increase your visibility and improve your online exposure with fewer efforts. Pinterest helps achieve most of the social media marketing targets and is wonderful for niche businesses like artifacts, food and beverage industry, fashion, home decors and other such.

Instagram

Instagram is a popular site for individuals and brands to share photos with their friends and audience. This site is said to be growing faster than Twitter. It is a great step to build a presence on Instagram. It is fun, innovative and interactive for companies and consumers. It’s good for brands to create a friendly rapport with customers since one can share all pictures of his/her company and staff members. If you’re a brand owner, you could suggest your customers to click a photograph of them using your product and share it on Instagram. This will help you in instant branding and make the user happy as well. This site allows you to use customers in your marketing campaigns, creating loyalty among them. It is an ideal took for branding with a small budget.  

Tumblr

This is a micro-blogging site that is used by creative-minded people. Adding pictures here is easy and is done by posting images from the internet or by re-blogging from Tumblr. It is useful to display a product/service. If you have a product, you can show images of it and attract the consumers to buy and use it. For example: If you are a jewellery designer, you can showcase a model/person wearing one of your pieces. The Tumblr network is very valuable if you aim at a young audience. It is easy to share and tag pictures here which will help improve your product’s SEO. Also, it’s good to be up-to-date with latest trends.

These sites are leading due to the positive results they have given marketers so far and if you use all of the above optimally, your brand will get a great boost.

Keep reading our blogs and follow us on Facebook, Twitter, LinkedIn and Pinterest! 

Why use Pinterest for Marketing?

If you have a business of your own, by now, you must have already sketched out your online marketing strategy..but have you included marketing on Pinterest too? Let’s learn why Pinterest is important for digital marketing.

Pinterest Has Incredible Growth

Pinterest started off on quite a low note, but in the recent times has grown tremendously as a social media platform. Not only can you share photographs here but also include links to videos, blogs, etc. It is very dynamic and one can put in a lot of information and a variety of things on this platform. Pinterest has almost caught pace with Twitter now!

Attracts Web Traffic

If you are a regular pinner for your brand, you are sure attracting a good amount of online traffic. MarketingCharts reported that Pinterest drives more traffic to websites than Twitter, StumbleUpon, Reddit and other such all together.

Pins Last More Than a Week

A tweet’s life is about 5 to 25 minutes and a post on Facebook could be around 60 to 80 minutes. Your customers can pin pictures on Pinterest to share with friends, collect them and finally to save for later if they want buy it.

Pinterest Users are Potential Buyers

Many pins are linked to the website where customers can visit and finally purchase the desired item and pinners are much more reactive to this.

Pinterest is Different from the Rest

Pinterest is visual. It is more about sharing pictures with information and interesting facts rather than random status updates and updates about where people are eating/hanging out.

Integration to Other Social Media Platforms

You can link and push pins out from Pinterest onto Twitter and Facebook to make new engagements and get more followers.

So that’s how Pinterest plays a crucial role to make your digital marketing drive successful! 

Keep reading our blogs and do follow us on, Facebook, Twitter, LinkedIn and Pinterest!

  

Social media for Christmas wishes

Christmas is here and it’s that time of the year where we want to send across warm Christmas greetings across countries to our friends and relatives. So, instead of sending several greeting cards, you could use social media to do so. 

Let's begin with: 

Facebook:

It is rather easy to wish your family and friends on Facebook. You can post a family photo on Facebook with a warm message. It is very simple, quick and definitely will bring a smile to your dear ones. There are plenty of steps such as TouchNote which can be used to create cards and share them through Facebook and email. You could post photos of your Christmas tree, cakes, cookies and other such to make your family a part of your celebrations. If you want to have a personal touch to your wishes, you could create a 'LifeEvent’ on Facebook for your greetings which have an enhanced visibility on your timeline.

Pinterest:

Pinterest is a great way to compile all your Christmas photos and add a personal caption to it. You could share a Christmas video on Pinterest simply by posting a YouTube link in the description space and ofcourse write a personal message there too. You can even share the recipes of your Christmas dinners on this platform! You can create a special Christmas board with all of these pins and send it through email to your close ones with your warm message attached to it.

Instagram:

This is one of the most common social media platforms to share Christmas cards on. This site makes it easy to edit a picture on your smartphone instantly, treat them with a filter and send it out to as many people as you want to. You could explore several iOS and Android apps which allows you to send greetings message to your photo before you share it on Facebook and Twitter.

YouTube:

Here’s the best way to send out personal Christmas wishes. You could take a wonderful 15 to 20 seconds holiday video which can include some moments of how you decorated your tree or made Christmas treats. Once you’re done with that, you just have to upload it on Youtube and share the link on Facebook, Twitter, etc. The video is sure to be flooded with wishes and comments from your happy family across the world!

So, these are just a few tricks on social media to make Christmas a very merry one for your family, friends and you!

Keep a track on more such fun and informative blogs from us and do follow us on Facebook, Twitter, LinkedIn and Pinterest!