Most of us are already well-versed with social
media marketing and maintaining our business pages on Facebook too. It can be
quite challenging to promote the page and keep its visibility going and
customer engagements high. It’s time to get the page in front of people and
drive traffic to your page... Here’s how:
Your Network
People want to connect with you and your brand. Sometimes,
you just have to send them subtle reminders to make them aware that they can
communicate with you easily. If someone’s subscribed to your emails or
newsletter they are most likely to connect with you on Facebook too. Ofcourse,
you need to tell them to join you on Facebook and 'like' your page. You can
access ‘Constant Contact’ email templates to do so. Once people ‘like’ you on
Facebook, your regular updates and posts will show up on their news feed which
can help engaging them to your page and brand.
Buyers need to
find you
If you have a website or blog, make sure you add a
Facebook icon which directs fans directly to your Facebook page. This will make
it easy for your audience to find you and connect socially with you on
Facebook.
Share It
Facebook has billions of active users. That is a
huge pool of potential customers waiting and wanting to connect with your
business. Share your page with all your friends and family to make the
visibility higher. If you link your business’s Facebook page to your personal network,
your fan base will grow. Also, it’s a good idea to share your Facebook page on
other social networks.
Connect Offline
If you promote your product on print material, don’t
forget to include a show your Facebook page there. Make sure people notice that
you have a page on Facebook on offline modes too. The more fans you have, the
more your posts, pictures and videos will reach the people.
Tell
Everyone
If you’re presenting your product at a promotional
event, workshop, etc, include an image and link to your page in the slideshow.