Are you wondering how to use hashtags? This blog-post will explain what exactly
hashtags are, how they can help your business some different types of tags.
Hashtags
are everywhere today. We use them on Twitter the most, but now they seem to be
all over Facebook, Instagram, Pinterest and so on. If you’re a marketer, the
use of hashtags cannot be ignored. Hashtags can increase the reach of content,
highlight your brand, hit your target market, make your content seen, improve
your SEO strategies and do wonders to your social media marketing.
What is
a Hashtag on Social Media?
Hashtags
are words or groups of words after the # symbol. Eg: (#India or
#SocialMediaMarketing). It basically makes it easier to track a specific topic
of discussion. If you type #India, you’ll be able to see an entire conversation
about this topic by thousands of people. In the same way, you can create a
hashtag for your brand for more publicity and recognition.
3 Key Marketing Strategies for Hashtags
are:
·
Brand
& Campaign Specific
·
Trending
and
·
Content
What are they and how do they
help your business?
Brand
and campaign specific hashtags are those which you make for your own business.
You can use them to market your brand and for promotions. Your hashtag should
ideally be the name of your brand or company tagline. Make a brand hashtag that
is relevant to your business. Your hashtag should be like a signature tag. Get
more and more people to use them so that your brand gets marketed. Similarly,
campaign hashtags are made for every marketing campaign you hold. For eg. If you
have a sale/discount scheme at your store/business you can create a unique
hashtag to highlight the sale. If you get people to use the tag, your campaign
will get enormous reach.
Trending Hashtags
A
trending hashtag is that tag which has become very popular. You must have come
across the term about “what’s trending now.” It is referring to the hashtags
that are trending or most talked about right now. Trending hashtags constantly
change in real time. To have your business hashtag to trend, you must make sure
it is used extensively and reaches an enormous audience.
Content Hahstags
Content
Hashtags are those you use in your posts. They are not brand hashtags and are
not used to define your business and marketing. These may not be trending or
may not be that famous. They are simple hashtags that are relevant to your
posts and content. Content hashtags improve the search engine optimisation (SEO)
of your content. They get your updates noticed by people who are searching or
using your hashtag words.
Hashtags are widely used and are an integral part of marketing your business on social media!