The New Year is almost here, and it is quite
necessary to know where social media is heading in 2014. This blog-post can
help you keep pace with the fast changing social networking trends.
Social
Media Will Be a Necessity
2014 will no longer be a year where will you be able
to get away from making a presence on the social media! As we all know, even
today this is necessary but you will be in a do or die situation in 2014 in
this digital world. Businesses will realize the importance of getting their
internet marketing in place with a perfect content strategy, lead generation
and so on. Also, organisations will see a big need of hiring digital marketing
experts to get their job done.
Google+ is seen as a superstar in 2014
Ofcourse, Facebook leads the pack when it comes to
social media but Google+ is racing it’s way too. Google+ has bigger ownership
in terms of search power and is one of the most powerful social forces on the
internet today. By the time 2014 dawns, no one will be able to underestimate
Google+ and people will be able to use it as a personalised web experience that
integrates all interactions that a user has with Google products. Google authorship is said to become one of the key factors to Google‘s search ranking
algorithm by the end of 2014.
Visual
Websites Will Be a Huge Success
Websites that are image centric will see success.
Visual social media platforms are more appreciated than text-based ones. This
will amplify in 2014. So, visual based sites such as Pinterest will be a
critical part of marketers and retailers. Tumblr, Slideshare, Instagram are all
on the higher side of the graph for the next year.
LinkedIn will be on the top as a B2B Market Player
In year 2014, LinkedIn will be a primary player in
the B2B market. It has 238 million users and is the best social networking site
for professionals. It has managed to position itself as one of the largest sources
of content generation for professionals. This means, B2B marketers will enjoy
great benefits from LinkedIn.
Hope this blog-post has made you well aware of where
you should make a presence in social media for your personal as well as
professional growth!