Why use Pinterest for Marketing?

If you have a business of your own, by now, you must have already sketched out your online marketing strategy..but have you included marketing on Pinterest too? Let’s learn why Pinterest is important for digital marketing.

Pinterest Has Incredible Growth

Pinterest started off on quite a low note, but in the recent times has grown tremendously as a social media platform. Not only can you share photographs here but also include links to videos, blogs, etc. It is very dynamic and one can put in a lot of information and a variety of things on this platform. Pinterest has almost caught pace with Twitter now!

Attracts Web Traffic

If you are a regular pinner for your brand, you are sure attracting a good amount of online traffic. MarketingCharts reported that Pinterest drives more traffic to websites than Twitter, StumbleUpon, Reddit and other such all together.

Pins Last More Than a Week

A tweet’s life is about 5 to 25 minutes and a post on Facebook could be around 60 to 80 minutes. Your customers can pin pictures on Pinterest to share with friends, collect them and finally to save for later if they want buy it.

Pinterest Users are Potential Buyers

Many pins are linked to the website where customers can visit and finally purchase the desired item and pinners are much more reactive to this.

Pinterest is Different from the Rest

Pinterest is visual. It is more about sharing pictures with information and interesting facts rather than random status updates and updates about where people are eating/hanging out.

Integration to Other Social Media Platforms

You can link and push pins out from Pinterest onto Twitter and Facebook to make new engagements and get more followers.

So that’s how Pinterest plays a crucial role to make your digital marketing drive successful! 

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