If you have a business of your own, by now, you must
have already sketched out your online marketing strategy..but have you included
marketing on Pinterest too? Let’s learn why Pinterest is important for digital
marketing.
Pinterest Has Incredible Growth
Pinterest started off on quite a low note, but in
the recent times has grown tremendously as a social media platform. Not only
can you share photographs here but also include links to videos, blogs, etc. It
is very dynamic and one can put in a lot of information and a variety of things
on this platform. Pinterest has almost caught pace with Twitter now!
Attracts Web Traffic
If you are a regular pinner for your brand, you are
sure attracting a good amount of online traffic. MarketingCharts reported that Pinterest
drives more traffic to websites than Twitter, StumbleUpon, Reddit and other
such all together.
Pins Last More Than a Week
A tweet’s life is about 5 to 25 minutes and a post
on Facebook could be around 60 to 80 minutes. Your customers can pin pictures
on Pinterest to share with friends, collect them and finally to save for later
if they want buy it.
Pinterest Users are Potential Buyers
Many pins are linked to the website where customers
can visit and finally purchase the desired item and pinners are much more reactive
to this.
Pinterest is Different from the Rest
Pinterest is visual. It is more about sharing
pictures with information and interesting facts rather than random status
updates and updates about where people are eating/hanging out.
Integration
to Other Social Media Platforms
You can link and push pins out from Pinterest onto Twitter and Facebook to make new engagements and get more followers.
So that’s how Pinterest plays a crucial role to make
your digital marketing drive successful!