3 Ways to Improve YouTube Marketing

Do you want to run a successful YouTube marketing drive? This blog-post can guide you through it. There are several features on YouTube to increase watch time and add more subscribers, but sometimes this can be tricky. Go through the following 3 points and get better at YouTube marketing...

YouTube Audio Library

You must have noticed getting hooked onto a video on YouTube and enjoying the music along with the video. Music plays an important role to enhance the impact of the video for your audience. Good background music to accompany your video can increase the watch time and can create a positive emotional response of your viewers. Selecting the ideal track can be difficult among the vast choices of music we have and so, YouTube has created an audio library with more than 150 royalty free instrumental backing tracks for you to use as per your requirement. The list of the music can be categorized as per the genre, mood, time-span and other such factors. To access this library, just click on the ‘Creation Tools’ menu which is under the ‘Video Manager’ section. You can go on filtering until you find the perfect backing track and then begin to download it. You can save tracks for future access as well.

YouTube Fan Finder

YouTube’s fan finder is designed to make your fan base grow at no cost to you. It targets people that are likely to enjoy your web content and then connects to your channel. It basically targets people who are your potential regular viewers and those who would subscribe to your website or channel. This option is very easy to use. You just have to make a ‘Channel Ad’ and upload it as a regular video. Once you’re through with this, submit it for review via the ‘Fan Finder’ page. This can be done in the ‘Channel Settings’ menu in the ‘Video Management’ section of your account. Click the ‘Submit Your Channel Ad’ option and choose any one of your videos. You can upload up to five channel ads.  

YouTube Live Events

If you want to improve your channel’s online streaming, then ‘YouTube Live Events’ is the best way to display live streaming. This site has newly released a separate service available to all users who hold verified accounts. The new features help to create cleaner and more professional videos and broadcasts. This option offers its’ users the freedom to choose their own encoder, including a free version of Wirecast, which includes picture-in-picture and simple transitions. You can also view data throughout the broadcast.

These above tips can help to increase traffic towards your YouTube channels making it more desirable for your audience and of course you!  

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Blog Power

When you think of social media marketing, you are sure to think of Facebook, LinkedIn, and Twitter...What about blogging?

It’s time to give this social media element some importance too. Let’s see what role it plays in your digital marketing strategy.

Facebook, LinkedIn and Twitter are obviously the most popular social media sites. They have been more successful than other social platforms. In this whole Facebook and Twitter rage, most of us are sure to forget about blogging. It’s a common mistake we make. Nothing has replaced a blog for its ability to convey information in greater detail and outside the subject scope of what you’d typically find on one of your web pages. An active blog contributes significantly to the success of your website and overall digital marketing plan, allowing you to put together useful information and products and services your company offers. Blogs require a great deal of commitment to post good content regularly. For this, a schedule is helpful for keeping you on track. When your blog is updated with fresh content, your website will gain more credibility and visibility with search engines and start to rank higher while you create more brand awareness online.

Blogs are an important component of an overall content development strategy and more companies are emphasizing content creation for its SEO and marketing benefits. If you’re planning to make a start at blogging, here are some easy things you may want to keep in mind:

Provide good information:

This is the most important part. Mostly, people use blogging as another social media platform to make a presence on. Instead, give your audience information they can use, whether it’s an insight into a particular topic or links to other websites and news sources.

Make sure your topics are interesting

The topics you decide to write on, will determine the number of people who will read it. It should be interesting and must get the readers hooked to it. You could use your analytical tools on blogging websites to see what kind of posts are read more and fit your matter in, accordingly in your blogs.

Come up with new ideas

If you introduce your visitors to new ideas, you’re on the right track. Everyone likes to read new and fresh articles. As a blogger, try to widen the perspective of the people by making them understand newer concepts and ideas in any topic you write about. Needless to mention, make sure the facts you talk about lie within your confidence and are all real.

Links

You could embed useful links in your blog to authenticate the facts you mention in it. Also, this will help the readers to be more engaged and make your overall blog interesting. This is also an excellent way of conveying your message/information in a versatile and diverse manner.

These easy tips will definitely make a good blog with information which engages many readers. Happy Blogging! Keep reading our blogs and follow us on Facebook, Twitter, LinkedIn and Pinterest! 

Why use Pinterest for Marketing?

If you have a business of your own, by now, you must have already sketched out your online marketing strategy..but have you included marketing on Pinterest too? Let’s learn why Pinterest is important for digital marketing.

Pinterest Has Incredible Growth

Pinterest started off on quite a low note, but in the recent times has grown tremendously as a social media platform. Not only can you share photographs here but also include links to videos, blogs, etc. It is very dynamic and one can put in a lot of information and a variety of things on this platform. Pinterest has almost caught pace with Twitter now!

Attracts Web Traffic

If you are a regular pinner for your brand, you are sure attracting a good amount of online traffic. MarketingCharts reported that Pinterest drives more traffic to websites than Twitter, StumbleUpon, Reddit and other such all together.

Pins Last More Than a Week

A tweet’s life is about 5 to 25 minutes and a post on Facebook could be around 60 to 80 minutes. Your customers can pin pictures on Pinterest to share with friends, collect them and finally to save for later if they want buy it.

Pinterest Users are Potential Buyers

Many pins are linked to the website where customers can visit and finally purchase the desired item and pinners are much more reactive to this.

Pinterest is Different from the Rest

Pinterest is visual. It is more about sharing pictures with information and interesting facts rather than random status updates and updates about where people are eating/hanging out.

Integration to Other Social Media Platforms

You can link and push pins out from Pinterest onto Twitter and Facebook to make new engagements and get more followers.

So that’s how Pinterest plays a crucial role to make your digital marketing drive successful! 

Keep reading our blogs and do follow us on, Facebook, Twitter, LinkedIn and Pinterest!

  

All about Facebook Hashtags

Facebook recently introduced the hashtags feature to it. In this blog-post, we will be talking about how to use Facebook hashtags effectively for social media marketing.

The general function of a hashtag is to bring together communities of similar interests. However, the use of this feature differs slightly depending upon the social media platform. Facebook got this tool into action to bring common people, conversations and the buzz about various topics in the limelight. These hash-tagged topics could include movies, sports, events and so on. It helps people to be on the same page while talking about one common topic. Hash-tagging is the most organised and convenient way to monitor discussions on Facebook on such a huge scale. Hashtags also help people to indulge in conversations they are interested in. On Facebook, it works well for pages, posts, photographs, comments, status updates, etc. 

Some information on Facebook Hashtags   

·         Tap on the hashtags to get directed to its feed. You can even click on hashtags that are from different platforms such as Instagram. Read our blog on Instagram hashtags.

·         On Facebook, every hashtag has its own URL.

·         You can search for a particular hashtag in your Facebook search bar. This is possible even in your browser. For example: www.facebook.com/hashtag/abc (Replace ‘abc’ with the topic of your interest).

·         You could also compose posts from the hashtag feed and search and get results.

For Social Media Marketing

·         As mentioned above, each hashtag on Facebook has its own URL so you should aim to drive maximum traffic to that URL from other websites to create more discussions.

·         Use hashtags as much as possible to start conversations. Every hashtag will be united into its own status update box on Facebook.

·         Make sure your hashtags are relevant to your target audience or your industry.

·         Use this feature in trending topics related to your line of business.

·         Remember to use capitals to first letters of your tags to make it easy to read. Eg:- #FacebookHashtagsBlog

·         Restrict the number of hashtags per post. 1 to 2 tags is good enough.

·         Be aware hashtags privacy settings in Facebook.

Hashtags on Facebook are being used widely. Follow the above tips and enjoy this useful and easy social media feature! Keep reading our blogs for many more informative topics on social media.