Blog Power

When you think of social media marketing, you are sure to think of Facebook, LinkedIn, and Twitter...What about blogging?

It’s time to give this social media element some importance too. Let’s see what role it plays in your digital marketing strategy.

Facebook, LinkedIn and Twitter are obviously the most popular social media sites. They have been more successful than other social platforms. In this whole Facebook and Twitter rage, most of us are sure to forget about blogging. It’s a common mistake we make. Nothing has replaced a blog for its ability to convey information in greater detail and outside the subject scope of what you’d typically find on one of your web pages. An active blog contributes significantly to the success of your website and overall digital marketing plan, allowing you to put together useful information and products and services your company offers. Blogs require a great deal of commitment to post good content regularly. For this, a schedule is helpful for keeping you on track. When your blog is updated with fresh content, your website will gain more credibility and visibility with search engines and start to rank higher while you create more brand awareness online.

Blogs are an important component of an overall content development strategy and more companies are emphasizing content creation for its SEO and marketing benefits. If you’re planning to make a start at blogging, here are some easy things you may want to keep in mind:

Provide good information:

This is the most important part. Mostly, people use blogging as another social media platform to make a presence on. Instead, give your audience information they can use, whether it’s an insight into a particular topic or links to other websites and news sources.

Make sure your topics are interesting

The topics you decide to write on, will determine the number of people who will read it. It should be interesting and must get the readers hooked to it. You could use your analytical tools on blogging websites to see what kind of posts are read more and fit your matter in, accordingly in your blogs.

Come up with new ideas

If you introduce your visitors to new ideas, you’re on the right track. Everyone likes to read new and fresh articles. As a blogger, try to widen the perspective of the people by making them understand newer concepts and ideas in any topic you write about. Needless to mention, make sure the facts you talk about lie within your confidence and are all real.

Links

You could embed useful links in your blog to authenticate the facts you mention in it. Also, this will help the readers to be more engaged and make your overall blog interesting. This is also an excellent way of conveying your message/information in a versatile and diverse manner.

These easy tips will definitely make a good blog with information which engages many readers. Happy Blogging! Keep reading our blogs and follow us on Facebook, Twitter, LinkedIn and Pinterest! 

Social Media Predictions for Year 2014

The New Year is almost here, and it is quite necessary to know where social media is heading in 2014. This blog-post can help you keep pace with the fast changing social networking trends.

Social Media Will Be a Necessity

2014 will no longer be a year where will you be able to get away from making a presence on the social media! As we all know, even today this is necessary but you will be in a do or die situation in 2014 in this digital world. Businesses will realize the importance of getting their internet marketing in place with a perfect content strategy, lead generation and so on. Also, organisations will see a big need of hiring digital marketing experts to get their job done.

Google+ is seen as a superstar in 2014

Ofcourse, Facebook leads the pack when it comes to social media but Google+ is racing it’s way too. Google+ has bigger ownership in terms of search power and is one of the most powerful social forces on the internet today. By the time 2014 dawns, no one will be able to underestimate Google+ and people will be able to use it as a personalised web experience that integrates all interactions that a user has with Google products. Google authorship is said to become one of the key factors to Google‘s search ranking algorithm by the end of 2014.

Visual Websites Will Be a Huge Success

Websites that are image centric will see success. Visual social media platforms are more appreciated than text-based ones. This will amplify in 2014. So, visual based sites such as Pinterest will be a critical part of marketers and retailers. Tumblr, Slideshare, Instagram are all on the higher side of the graph for the next year.

LinkedIn will be on the top as a B2B Market Player

In year 2014, LinkedIn will be a primary player in the B2B market. It has 238 million users and is the best social networking site for professionals. It has managed to position itself as one of the largest sources of content generation for professionals. This means, B2B marketers will enjoy great benefits from LinkedIn.

Hope this blog-post has made you well aware of where you should make a presence in social media for your personal as well as professional growth!

Keep reading our blog and do follow us on Facebook, Twitter, LinkedIn and Pinterest.