Keeping The Sellers Cart Full of Social Media Shoppers!

Social media marketing has become an important factor for driving more sales in organisations today. This means that every business has to stay active and visible on social media platforms. Social media renders several benefits to us professionally and personally but also comes with a lot of challenges. One must keep up with new innovations and upcoming trends. If you’re looking to build a strong consumer relationship with your brand and increase sales thereon, here are few trends you can follow in terms of social media shopping for your products.

·         Online Couponing

Smart and frequent shoppers try looking for discounts and coupon deals to save cash. Customers are more inclined to collect and use online coupons for e-shopping. Social media is a great avenue for customers to locate the coupons and so smart retailers should find appropriate channels on the social media for coupon distribution. You can engage your customers and attract users with irresistible deals to have loyal followers who further indulge in social sharing.

·         Mobile Engagement

It is easy for brands to connect with social media shoppers instantly now due to the extensive availability of internet browsing/shopping on mobiles. Customers, who are on the run, tend to share their real-time shopping experiences on social media, be it finding a coupon, deals, sharing information on their latest purchase, taking advice/feedback on their shopping from friends, etc.  Mobile engagement with customers is a prominent tool to create social interactions and meet with the customer’s needs.

·         Social Media Conversations

As per the current trend, a customer would rather tweet for an enquiry of a brand/product than make a phone call for the same. Since everyone is so dependent on the social media, brands too need to follow the same. If someone asks you some information for a product through the social media, you need to be available to do the needful for him/her. Social media is a place where customers and brands can make one-to-one conversations.

·         Be Image-Centric

While e-shopping, customers like to see the product to get a real feel of it with just few clicks having the comfort of being at home. Visual social media platforms such as Pinterest allow brands to display pictures of their products and keep customers and keep customers engaged and have a great shopping experience. Shoppers can create their own shopping collections, share and promote favourite brands and find out what’s trending on image centric sites all because of being exposed to visual shopping content of all kinds.

Businesses are now finding it very important to engage cater to the social media shoppers. 

The above steps if followed can result into mass appreciation of your brand through the social platforms and have many thumbs up from your loyal and social shoppers. 

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Social Media Predictions for Year 2014

The New Year is almost here, and it is quite necessary to know where social media is heading in 2014. This blog-post can help you keep pace with the fast changing social networking trends.

Social Media Will Be a Necessity

2014 will no longer be a year where will you be able to get away from making a presence on the social media! As we all know, even today this is necessary but you will be in a do or die situation in 2014 in this digital world. Businesses will realize the importance of getting their internet marketing in place with a perfect content strategy, lead generation and so on. Also, organisations will see a big need of hiring digital marketing experts to get their job done.

Google+ is seen as a superstar in 2014

Ofcourse, Facebook leads the pack when it comes to social media but Google+ is racing it’s way too. Google+ has bigger ownership in terms of search power and is one of the most powerful social forces on the internet today. By the time 2014 dawns, no one will be able to underestimate Google+ and people will be able to use it as a personalised web experience that integrates all interactions that a user has with Google products. Google authorship is said to become one of the key factors to Google‘s search ranking algorithm by the end of 2014.

Visual Websites Will Be a Huge Success

Websites that are image centric will see success. Visual social media platforms are more appreciated than text-based ones. This will amplify in 2014. So, visual based sites such as Pinterest will be a critical part of marketers and retailers. Tumblr, Slideshare, Instagram are all on the higher side of the graph for the next year.

LinkedIn will be on the top as a B2B Market Player

In year 2014, LinkedIn will be a primary player in the B2B market. It has 238 million users and is the best social networking site for professionals. It has managed to position itself as one of the largest sources of content generation for professionals. This means, B2B marketers will enjoy great benefits from LinkedIn.

Hope this blog-post has made you well aware of where you should make a presence in social media for your personal as well as professional growth!

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