Social Media Marketing for Schools

Social media has become a part of everyone’s life now-a-days. Youngsters breathe social media. Even kids these days are all aware about Facebook and other social networking sites. Organizations too are actively carrying out social media activities and campaigns to promote their brands. With all the social media buzz around and more play schools and high schools round the corner, let’s see how social media can help schools to function better.

Easy Communication

Social media should be included into the educational world to improve communication. Our schools hold many events and activities that can be communicated in a much easier way to the community and different groups of people. With social media, the school authorities can send necessary information directly to the students, teachers and parents within few seconds.

 Positive Promotion

Other than keeping everyone up-to-date about events and providing immediate information, there is another advantage of social media, i.e promotion of schools on different social media platforms. Schools can share information, photographs and events on social media and let everyone know that great things are happening in the schools. For this, there has to be active participation and willingness from the school principals, teachers and students.

  

If we focus on the above points we can carefully integrate social media into education. Social media in schools will save time and allow us to focus on passing on good messages and for promoting a school. It has great benefits to the community and society if used appropriately.

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All About Hashtags

Are you wondering how to use hashtags? This blog-post will explain what exactly hashtags are, how they can help your business some different types of tags.

Hashtags are everywhere today. We use them on Twitter the most, but now they seem to be all over Facebook, Instagram, Pinterest and so on. If you’re a marketer, the use of hashtags cannot be ignored. Hashtags can increase the reach of content, highlight your brand, hit your target market, make your content seen, improve your SEO strategies and do wonders to your social media marketing.

What is a Hashtag on Social Media?

Hashtags are words or groups of words after the # symbol. Eg: (#India or #SocialMediaMarketing). It basically makes it easier to track a specific topic of discussion. If you type #India, you’ll be able to see an entire conversation about this topic by thousands of people. In the same way, you can create a hashtag for your brand for more publicity and recognition.

3 Key Marketing Strategies for Hashtags are:

·         Brand & Campaign Specific

·         Trending and

·         Content

What are they and how do they help your business?

Brand and campaign specific hashtags are those which you make for your own business. You can use them to market your brand and for promotions. Your hashtag should ideally be the name of your brand or company tagline. Make a brand hashtag that is relevant to your business. Your hashtag should be like a signature tag. Get more and more people to use them so that your brand gets marketed. Similarly, campaign hashtags are made for every marketing campaign you hold. For eg. If you have a sale/discount scheme at your store/business you can create a unique hashtag to highlight the sale. If you get people to use the tag, your campaign will get enormous reach.

Trending Hashtags

A trending hashtag is that tag which has become very popular. You must have come across the term about “what’s trending now.” It is referring to the hashtags that are trending or most talked about right now. Trending hashtags constantly change in real time. To have your business hashtag to trend, you must make sure it is used extensively and reaches an enormous audience.

Content Hahstags

Content Hashtags are those you use in your posts. They are not brand hashtags and are not used to define your business and marketing. These may not be trending or may not be that famous. They are simple hashtags that are relevant to your posts and content. Content hashtags improve the search engine optimisation (SEO) of your content. They get your updates noticed by people who are searching or using your hashtag words. 

Hashtags are widely used and are an integral part of marketing your business on social media! 

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Creating a Successful Social Media Campaign

Are you planning a new marketing strategy for your company? You should explore doing that on social media. Most of the big brands are actively carrying out great social media marketing activities to promote their products. Social media is one of the most effective ways of connecting with a huge audience, communicating with them and selling products and services. Before you get there, you must be ready and equipped with a solid social media strategy and campaign to ensure complete success. How do you do this? 

Read this simple process to know:

Choose Your Platform

Your first step is to identify which social media platform suits your business the best. Choose a platform where you’ll find your target audience and would be able to communicate about your company with them. To start with, you can explore Facebook, Twitter, Pinterest, LinkedIn, Youtube, etc. for social media marketing since almost everyone is flooded on these sites and are very active here too.

Target Audience

This is another very important step in your online marketing strategy. You have to know your target audience and who you want your customers to be. For this, you have to include demographics (Age, gender, educational qualitfications, etc) in order to understand clearly. You also need to know what value your customers will bring to your business. Your campaign depends on who you are targeting. For Eg: If you deal with cosmetics, women of all age groups would be your primary target market. Your social media campaign must be designed around your target audience to get the desired results.

Execution

Once you’ve figured out your target market and your social media platform, you have to begin by designing a page to talk about your product. You have to make sure your page has great graphics and an attractive layout due to which your audience would like visiting the page time and again to know more about the business you’re marketing. Every visit to your page on social media should be a pleasure to your customers. Also, navigation there should be easy.

Engaging Your Audience

Every social media marketing activity you conduct should be interesting enough for your audience to click, read and appreciate. A strategy with no engagements from the audience will prove to be quite a waste. Make sure you post things in a manner that will compel the audience to react positively and get involved with your products. Appreciate every positive comment/share/like, etc. that your customers do since that is of high value to your strategy.

Evaluate

At regular time spans, you must evaluate your strategy to know your success rate. Evaluation will make you know and understand your strong and weak points and boost further improvement. You should be up-to-date with what your customers like in your social media strategy and what they do not appreciate. The most important factor is to know how your campaign is affecting your business and what your company’s image is in the eyes of your fans, followers and customers.

It is only when you try and experiment new things within your social media marketing campaign, would you know the power of it!

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Social Media Predictions for Year 2014

The New Year is almost here, and it is quite necessary to know where social media is heading in 2014. This blog-post can help you keep pace with the fast changing social networking trends.

Social Media Will Be a Necessity

2014 will no longer be a year where will you be able to get away from making a presence on the social media! As we all know, even today this is necessary but you will be in a do or die situation in 2014 in this digital world. Businesses will realize the importance of getting their internet marketing in place with a perfect content strategy, lead generation and so on. Also, organisations will see a big need of hiring digital marketing experts to get their job done.

Google+ is seen as a superstar in 2014

Ofcourse, Facebook leads the pack when it comes to social media but Google+ is racing it’s way too. Google+ has bigger ownership in terms of search power and is one of the most powerful social forces on the internet today. By the time 2014 dawns, no one will be able to underestimate Google+ and people will be able to use it as a personalised web experience that integrates all interactions that a user has with Google products. Google authorship is said to become one of the key factors to Google‘s search ranking algorithm by the end of 2014.

Visual Websites Will Be a Huge Success

Websites that are image centric will see success. Visual social media platforms are more appreciated than text-based ones. This will amplify in 2014. So, visual based sites such as Pinterest will be a critical part of marketers and retailers. Tumblr, Slideshare, Instagram are all on the higher side of the graph for the next year.

LinkedIn will be on the top as a B2B Market Player

In year 2014, LinkedIn will be a primary player in the B2B market. It has 238 million users and is the best social networking site for professionals. It has managed to position itself as one of the largest sources of content generation for professionals. This means, B2B marketers will enjoy great benefits from LinkedIn.

Hope this blog-post has made you well aware of where you should make a presence in social media for your personal as well as professional growth!

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Why use Pinterest for Marketing?

If you have a business of your own, by now, you must have already sketched out your online marketing strategy..but have you included marketing on Pinterest too? Let’s learn why Pinterest is important for digital marketing.

Pinterest Has Incredible Growth

Pinterest started off on quite a low note, but in the recent times has grown tremendously as a social media platform. Not only can you share photographs here but also include links to videos, blogs, etc. It is very dynamic and one can put in a lot of information and a variety of things on this platform. Pinterest has almost caught pace with Twitter now!

Attracts Web Traffic

If you are a regular pinner for your brand, you are sure attracting a good amount of online traffic. MarketingCharts reported that Pinterest drives more traffic to websites than Twitter, StumbleUpon, Reddit and other such all together.

Pins Last More Than a Week

A tweet’s life is about 5 to 25 minutes and a post on Facebook could be around 60 to 80 minutes. Your customers can pin pictures on Pinterest to share with friends, collect them and finally to save for later if they want buy it.

Pinterest Users are Potential Buyers

Many pins are linked to the website where customers can visit and finally purchase the desired item and pinners are much more reactive to this.

Pinterest is Different from the Rest

Pinterest is visual. It is more about sharing pictures with information and interesting facts rather than random status updates and updates about where people are eating/hanging out.

Integration to Other Social Media Platforms

You can link and push pins out from Pinterest onto Twitter and Facebook to make new engagements and get more followers.

So that’s how Pinterest plays a crucial role to make your digital marketing drive successful! 

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Social media for Christmas wishes

Christmas is here and it’s that time of the year where we want to send across warm Christmas greetings across countries to our friends and relatives. So, instead of sending several greeting cards, you could use social media to do so. 

Let's begin with: 

Facebook:

It is rather easy to wish your family and friends on Facebook. You can post a family photo on Facebook with a warm message. It is very simple, quick and definitely will bring a smile to your dear ones. There are plenty of steps such as TouchNote which can be used to create cards and share them through Facebook and email. You could post photos of your Christmas tree, cakes, cookies and other such to make your family a part of your celebrations. If you want to have a personal touch to your wishes, you could create a 'LifeEvent’ on Facebook for your greetings which have an enhanced visibility on your timeline.

Pinterest:

Pinterest is a great way to compile all your Christmas photos and add a personal caption to it. You could share a Christmas video on Pinterest simply by posting a YouTube link in the description space and ofcourse write a personal message there too. You can even share the recipes of your Christmas dinners on this platform! You can create a special Christmas board with all of these pins and send it through email to your close ones with your warm message attached to it.

Instagram:

This is one of the most common social media platforms to share Christmas cards on. This site makes it easy to edit a picture on your smartphone instantly, treat them with a filter and send it out to as many people as you want to. You could explore several iOS and Android apps which allows you to send greetings message to your photo before you share it on Facebook and Twitter.

YouTube:

Here’s the best way to send out personal Christmas wishes. You could take a wonderful 15 to 20 seconds holiday video which can include some moments of how you decorated your tree or made Christmas treats. Once you’re done with that, you just have to upload it on Youtube and share the link on Facebook, Twitter, etc. The video is sure to be flooded with wishes and comments from your happy family across the world!

So, these are just a few tricks on social media to make Christmas a very merry one for your family, friends and you!

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Few Social Media Predictions for 2014

As we all know, social media is the newest way to communicate and network. Social media marketing is a whole new revolution and slowly the traditional means of marketing are becoming obsolete. This fast and easy medium of communication, marketing and networking has made the world a smaller place. In this blog-post, we’ll be discussing about the some predictions made by experts in the world of social media.

There are new social media platforms which are being introduced from every corner, making it quite a task to understand which ones to be active on and which one works well for marketing your product/industry. As we’re moving towards the latter half of 2013, it is important to look ahead and know where social networking is heading and how we can be on board with it.

Investing in Social Media – A Necessity

Social media has become a ‘must have’ in most organisations today. Investing resources and time to develop a good social media team and strategy is critical for all businesses. Almost every business big and small conducts social media marketing (SMM) activities due to its impact in terms of lead generation, increased website traffic and revenue. Now a-days, companies prefer hiring social media strategists to carry out SMM activities rather than having their existing staff do the same.

Some of the few benefits of social media in short are as follows:

·         Improved Brand Awareness

·         Word-of-mouth advertising

·         Increased customer loyalty

·         Easier buyer-seller communication

·         Improved mass audience reach

·         Economical

·         Improved social signal

Increased Importance of Google+

Facebook is the most powerful social media tool but others are gaining momentum too. Google+ is going strong as well and has the second highest number of monthly users. Google+ is not just any other platform. It gives users to collect personal information and is proving to be a major part of Google’s strong scheme of SEO, social signals and providing a much more personalized search experience. Due to its vast usage and many advantages to users, social media experts are predicting Google+ to be one of the key components to Google’s search ranking algorithm by 2014 end.

The Success of Image and Video-based Social Media Sites

Sharing on social media sites is better with image and video -centric sites. We’ve all seen how good it is to share a videos /photographs with your audience rather than a text based content. Predictions tell that visual content has increasingly got more reach and will be a critical part of a social media content strategy. So, it is a good idea to give weightage to visual –centric sites such as Slideshare, Pinterest, Youtube and more.

LinkedIn – A boon for B2B business growth

LinkedIn will hold a steady position as one of the best social networking site for professionals. With its newest launch of the Influencers Program, LinkedIn is positioning itself as the largest sources of content creation for professionals. The advantages of LinkedIn are tremendous for B2B marketers.

Facebook and Twitter

Facebook and Twitter will continue to be massively successful. With the growing buzz about Google+, Facebook and Twitter surely have to be innovative to keep up with the growth of Google+ as well as the image and video based networks. 

If you want to be a successful marketer, its’ time to make the right choices and get ahead with a super social media strategy!

Keep a track on our upcoming blogs for many more discussions on some of the latest topics in the social media space!