As we all know, social media is the newest way to
communicate and network. Social media marketing is a whole new revolution and slowly the traditional means of marketing are becoming obsolete. This fast and easy medium of communication,
marketing and networking has made the world a smaller place. In this
blog-post, we’ll be discussing about the some predictions made by experts in the world of social media. There are new social media platforms which are being introduced from every corner, making it quite a task to understand which ones to be active on and which one works well for marketing your product/industry. As we’re moving towards the latter half of 2013, it is important to look ahead and know where social networking is heading and how we can be on board with it.
Investing in Social Media – A Necessity
Social media has become a ‘must have’ in most organisations today.
Investing resources and time to develop a good social media team and strategy is
critical for all businesses. Almost every business big and small conducts
social media marketing (SMM) activities due to its impact in terms of lead
generation, increased website traffic and revenue. Now a-days, companies prefer
hiring social media strategists to carry out SMM activities rather than having
their existing staff do the same.
Some of the few benefits of social media in short are as
follows:
·
Improved Brand Awareness
·
Word-of-mouth advertising
·
Increased customer loyalty
·
Easier buyer-seller communication
·
Improved mass audience reach
·
Economical
·
Improved social signal
Increased Importance of Google+
Facebook is the most powerful social media tool but others
are gaining momentum too. Google+ is going strong as well and has the second
highest number of monthly users. Google+ is not just any other platform. It
gives users to collect personal information and is proving to be a major part
of Google’s strong scheme of SEO, social signals and providing a much more
personalized search experience. Due to its vast usage and many advantages to
users, social media experts are predicting Google+ to be one of the key
components to Google’s search ranking algorithm by 2014 end.
The Success of Image and Video-based Social Media Sites
Sharing on social media sites is better with image and video
-centric sites. We’ve all seen how good it is to share a videos /photographs
with your audience rather than a text based content. Predictions tell that
visual content has increasingly got more reach and will be a critical part of a
social media content strategy. So, it is a good idea to give weightage to
visual –centric sites such as Slideshare, Pinterest, Youtube and more.
LinkedIn – A boon for B2B business growth
LinkedIn will hold a steady position as one of the best social
networking site for professionals. With its newest launch of the Influencers
Program, LinkedIn is positioning itself as the largest sources of content
creation for professionals. The advantages of LinkedIn are tremendous for B2B
marketers.
Facebook and Twitter
Facebook and Twitter will continue to be massively successful.
With the growing buzz about Google+, Facebook and Twitter surely have to be
innovative to keep up with the growth of Google+ as well as the image and video
based networks.
If you want to be a successful marketer, its’ time to make
the right choices and get ahead with a super social media strategy!
Keep a track on our upcoming blogs for many more discussions
on some of the latest topics in the social media space!