Facebook recently introduced the hashtags feature to it. In this
blog-post, we will be talking about how to use Facebook hashtags effectively
for social media marketing.
The general function of a hashtag is to bring together communities of similar interests. However, the use of
this feature differs slightly depending upon the social media platform.
Facebook got this tool into action to bring common people, conversations and
the buzz about various topics in the limelight. These hash-tagged topics could
include movies, sports, events and so on. It helps people to be on the same
page while talking about one common topic. Hash-tagging is the most organised
and convenient way to monitor discussions on Facebook on such a huge scale.
Hashtags also help people to indulge in conversations they are interested in. On
Facebook, it works well for pages, posts, photographs, comments, status
updates, etc.
Some
information on Facebook Hashtags
·
Tap on the hashtags to get directed to
its feed. You can even click on hashtags that are from different platforms such as Instagram.
Read our blog on Instagram hashtags.
·
On Facebook, every hashtag has its own URL.
·
You can search for a particular hashtag in your Facebook search bar. This
is possible even in your browser. For example: www.facebook.com/hashtag/abc
(Replace ‘abc’ with the topic of your interest).
·
You could also compose posts from the
hashtag feed and search and get results.
For
Social Media Marketing
·
As mentioned above, each hashtag on
Facebook has its own URL so you should aim to drive maximum traffic to that URL from other websites to create
more discussions.
·
Use hashtags as much as possible to
start conversations. Every hashtag will be united into its own status update box on Facebook.
·
Make sure your hashtags are relevant to your target audience or
your industry.
·
Use this feature in trending topics
related to your line of business.
·
Remember to use capitals to first
letters of your tags to make it easy to read. Eg:- #FacebookHashtagsBlog
·
Restrict the number of hashtags per post. 1 to 2 tags is good enough.
·
Be aware hashtags privacy settings in Facebook.
Hashtags on Facebook are being used
widely. Follow the above tips and enjoy this useful and easy social media
feature! Keep reading our blogs for many more informative topics on social
media.