Image-Centric Social Media Marketing

Social media marketing is now a common concept and staying active and alert on all the social platforms is critical. Organisations are a lot into making great social media strategies for more leads and customers but an important thing that should be included is an image centric approach rather than a text-based one. Let’s see why...

Catch the Customer’s Attention

If you want your social media marketing strategy to be successful, the most crucial part of it is to build the right content. Marketers have to present exactly what the customers want to see. Mostly everyone has concentration spans that would last just a few seconds. The trick is to get them hooked to your brand within that period. This can be achieved if you have little more photographs and a little less written matter. No one’s going to be generous enough to read lengthy informative paragraphs and no pictures at all.

Be Clear and To-the-Point

You may be coming up with some great textual content but don’t miss out on adding some good images too. Images create breaks between paragraphs and make the reader’s journey through it pleasant and more interesting. Also, photos are digested better into the minds of your audience and will be remembered more than written matter.

Make it Colourful

A written piece can look very dull with just black and white images. Why not add some colour and spice to your post? While you add a dash of colour to your images, be careful not to jazz it up to the extent it hurts the eye! Make it attractive, but simple and its’ sure to grab more eyeballs.

Improve SEO

Practicing SEO tactics is a necessity for the well-being of your online marketing strategies. You can boost your SEO by adding a few images to written content with relevant meta-tags. You should make it a point of tagging each image and using hashtags wherever possible.

Next up, we’ll be talking about some leading social media sites that are image-focused. Keep a track!


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All About Hashtags

Are you wondering how to use hashtags? This blog-post will explain what exactly hashtags are, how they can help your business some different types of tags.

Hashtags are everywhere today. We use them on Twitter the most, but now they seem to be all over Facebook, Instagram, Pinterest and so on. If you’re a marketer, the use of hashtags cannot be ignored. Hashtags can increase the reach of content, highlight your brand, hit your target market, make your content seen, improve your SEO strategies and do wonders to your social media marketing.

What is a Hashtag on Social Media?

Hashtags are words or groups of words after the # symbol. Eg: (#India or #SocialMediaMarketing). It basically makes it easier to track a specific topic of discussion. If you type #India, you’ll be able to see an entire conversation about this topic by thousands of people. In the same way, you can create a hashtag for your brand for more publicity and recognition.

3 Key Marketing Strategies for Hashtags are:

·         Brand & Campaign Specific

·         Trending and

·         Content

What are they and how do they help your business?

Brand and campaign specific hashtags are those which you make for your own business. You can use them to market your brand and for promotions. Your hashtag should ideally be the name of your brand or company tagline. Make a brand hashtag that is relevant to your business. Your hashtag should be like a signature tag. Get more and more people to use them so that your brand gets marketed. Similarly, campaign hashtags are made for every marketing campaign you hold. For eg. If you have a sale/discount scheme at your store/business you can create a unique hashtag to highlight the sale. If you get people to use the tag, your campaign will get enormous reach.

Trending Hashtags

A trending hashtag is that tag which has become very popular. You must have come across the term about “what’s trending now.” It is referring to the hashtags that are trending or most talked about right now. Trending hashtags constantly change in real time. To have your business hashtag to trend, you must make sure it is used extensively and reaches an enormous audience.

Content Hahstags

Content Hashtags are those you use in your posts. They are not brand hashtags and are not used to define your business and marketing. These may not be trending or may not be that famous. They are simple hashtags that are relevant to your posts and content. Content hashtags improve the search engine optimisation (SEO) of your content. They get your updates noticed by people who are searching or using your hashtag words. 

Hashtags are widely used and are an integral part of marketing your business on social media! 

Keep a track on our upcoming blogs and also find us on Facebook, Twitter, LinkedIn and Pinterest!

Few Social Media Predictions for 2014

As we all know, social media is the newest way to communicate and network. Social media marketing is a whole new revolution and slowly the traditional means of marketing are becoming obsolete. This fast and easy medium of communication, marketing and networking has made the world a smaller place. In this blog-post, we’ll be discussing about the some predictions made by experts in the world of social media.

There are new social media platforms which are being introduced from every corner, making it quite a task to understand which ones to be active on and which one works well for marketing your product/industry. As we’re moving towards the latter half of 2013, it is important to look ahead and know where social networking is heading and how we can be on board with it.

Investing in Social Media – A Necessity

Social media has become a ‘must have’ in most organisations today. Investing resources and time to develop a good social media team and strategy is critical for all businesses. Almost every business big and small conducts social media marketing (SMM) activities due to its impact in terms of lead generation, increased website traffic and revenue. Now a-days, companies prefer hiring social media strategists to carry out SMM activities rather than having their existing staff do the same.

Some of the few benefits of social media in short are as follows:

·         Improved Brand Awareness

·         Word-of-mouth advertising

·         Increased customer loyalty

·         Easier buyer-seller communication

·         Improved mass audience reach

·         Economical

·         Improved social signal

Increased Importance of Google+

Facebook is the most powerful social media tool but others are gaining momentum too. Google+ is going strong as well and has the second highest number of monthly users. Google+ is not just any other platform. It gives users to collect personal information and is proving to be a major part of Google’s strong scheme of SEO, social signals and providing a much more personalized search experience. Due to its vast usage and many advantages to users, social media experts are predicting Google+ to be one of the key components to Google’s search ranking algorithm by 2014 end.

The Success of Image and Video-based Social Media Sites

Sharing on social media sites is better with image and video -centric sites. We’ve all seen how good it is to share a videos /photographs with your audience rather than a text based content. Predictions tell that visual content has increasingly got more reach and will be a critical part of a social media content strategy. So, it is a good idea to give weightage to visual –centric sites such as Slideshare, Pinterest, Youtube and more.

LinkedIn – A boon for B2B business growth

LinkedIn will hold a steady position as one of the best social networking site for professionals. With its newest launch of the Influencers Program, LinkedIn is positioning itself as the largest sources of content creation for professionals. The advantages of LinkedIn are tremendous for B2B marketers.

Facebook and Twitter

Facebook and Twitter will continue to be massively successful. With the growing buzz about Google+, Facebook and Twitter surely have to be innovative to keep up with the growth of Google+ as well as the image and video based networks. 

If you want to be a successful marketer, its’ time to make the right choices and get ahead with a super social media strategy!

Keep a track on our upcoming blogs for many more discussions on some of the latest topics in the social media space!

Hashtags on Instagram

Just like Twitter, other social networking sites too, have introduced hashtags. The use of hashtags has increased drastically as they unite different groups of the same interest. On Instagram, hashtags are created from a different perspective, i.e. from the perspective of an Instagram user. People on Instagram can now add hashtag to a word in a comment or caption of his/her photo. Anybody can then tap on the hashtag in your comment and view all the pictures with the same hashtag. This feature on Instagram directs people to a vast pool of specific photographs. Adding hashtags can make you a part of a group of people sharing similar photographs. As an addition to this feature, every hashtag has an RSS feed attached to it. This makes it simple for you to subscribe to new photographs. You can also search for tagged pictures.

How do you use Instagram Hashtags for your Brand?

Before you begin using hashtags on Instagram, keep in mind that hashtags on Twitter and Instagram are not the same. Read our blog on Twitter Hastags to know the difference . Since a tweet can only have 140 characters, you have to limit the number of hastags there, but on Instagram, you can use as many as you like.

Some Instagram Hashtag stuff you need to know:

· In Instagram, you can tag just your photos
· It is possible to add a hashtag to your photo even once it is uploaded. Just add the hashtag in the captions space and your pictures will get tagged to the pool of similar photos.
·  Try to limit the hashtags to 5 or 10. If you use more, it may get mis-tagged.
· You can click on a hashtag and view the page of the tags pool. Here, you will be able to see similar photos like yours.
·Use only relevant hashtags to your photographs.

Choosing the right hashtags on Instagram is like choosing the right keywords for SEO. Tags on Instagram make it easy for users to search for your pictures and increases the visibility of your photographs.   

It is simple and fun to use hashtags on Instagram! Try it out using the above guidelines.

In the next blog-post, we will be talking about hashtags on Facebook. Keep a track!