Social Media Predictions for Year 2014

The New Year is almost here, and it is quite necessary to know where social media is heading in 2014. This blog-post can help you keep pace with the fast changing social networking trends.

Social Media Will Be a Necessity

2014 will no longer be a year where will you be able to get away from making a presence on the social media! As we all know, even today this is necessary but you will be in a do or die situation in 2014 in this digital world. Businesses will realize the importance of getting their internet marketing in place with a perfect content strategy, lead generation and so on. Also, organisations will see a big need of hiring digital marketing experts to get their job done.

Google+ is seen as a superstar in 2014

Ofcourse, Facebook leads the pack when it comes to social media but Google+ is racing it’s way too. Google+ has bigger ownership in terms of search power and is one of the most powerful social forces on the internet today. By the time 2014 dawns, no one will be able to underestimate Google+ and people will be able to use it as a personalised web experience that integrates all interactions that a user has with Google products. Google authorship is said to become one of the key factors to Google‘s search ranking algorithm by the end of 2014.

Visual Websites Will Be a Huge Success

Websites that are image centric will see success. Visual social media platforms are more appreciated than text-based ones. This will amplify in 2014. So, visual based sites such as Pinterest will be a critical part of marketers and retailers. Tumblr, Slideshare, Instagram are all on the higher side of the graph for the next year.

LinkedIn will be on the top as a B2B Market Player

In year 2014, LinkedIn will be a primary player in the B2B market. It has 238 million users and is the best social networking site for professionals. It has managed to position itself as one of the largest sources of content generation for professionals. This means, B2B marketers will enjoy great benefits from LinkedIn.

Hope this blog-post has made you well aware of where you should make a presence in social media for your personal as well as professional growth!

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Few Social Media Predictions for 2014

As we all know, social media is the newest way to communicate and network. Social media marketing is a whole new revolution and slowly the traditional means of marketing are becoming obsolete. This fast and easy medium of communication, marketing and networking has made the world a smaller place. In this blog-post, we’ll be discussing about the some predictions made by experts in the world of social media.

There are new social media platforms which are being introduced from every corner, making it quite a task to understand which ones to be active on and which one works well for marketing your product/industry. As we’re moving towards the latter half of 2013, it is important to look ahead and know where social networking is heading and how we can be on board with it.

Investing in Social Media – A Necessity

Social media has become a ‘must have’ in most organisations today. Investing resources and time to develop a good social media team and strategy is critical for all businesses. Almost every business big and small conducts social media marketing (SMM) activities due to its impact in terms of lead generation, increased website traffic and revenue. Now a-days, companies prefer hiring social media strategists to carry out SMM activities rather than having their existing staff do the same.

Some of the few benefits of social media in short are as follows:

·         Improved Brand Awareness

·         Word-of-mouth advertising

·         Increased customer loyalty

·         Easier buyer-seller communication

·         Improved mass audience reach

·         Economical

·         Improved social signal

Increased Importance of Google+

Facebook is the most powerful social media tool but others are gaining momentum too. Google+ is going strong as well and has the second highest number of monthly users. Google+ is not just any other platform. It gives users to collect personal information and is proving to be a major part of Google’s strong scheme of SEO, social signals and providing a much more personalized search experience. Due to its vast usage and many advantages to users, social media experts are predicting Google+ to be one of the key components to Google’s search ranking algorithm by 2014 end.

The Success of Image and Video-based Social Media Sites

Sharing on social media sites is better with image and video -centric sites. We’ve all seen how good it is to share a videos /photographs with your audience rather than a text based content. Predictions tell that visual content has increasingly got more reach and will be a critical part of a social media content strategy. So, it is a good idea to give weightage to visual –centric sites such as Slideshare, Pinterest, Youtube and more.

LinkedIn – A boon for B2B business growth

LinkedIn will hold a steady position as one of the best social networking site for professionals. With its newest launch of the Influencers Program, LinkedIn is positioning itself as the largest sources of content creation for professionals. The advantages of LinkedIn are tremendous for B2B marketers.

Facebook and Twitter

Facebook and Twitter will continue to be massively successful. With the growing buzz about Google+, Facebook and Twitter surely have to be innovative to keep up with the growth of Google+ as well as the image and video based networks. 

If you want to be a successful marketer, its’ time to make the right choices and get ahead with a super social media strategy!

Keep a track on our upcoming blogs for many more discussions on some of the latest topics in the social media space!