The Latest Social Media Trends

Now-a-days, brands have taken on to social media marketing and changed the methods of interaction with their audience online. In this blog-post let us see what the top 3 trends are, in social media marketing.

 Trend 1: Focused Marketing

Many organisations have a huge presence on various social media platforms. This has created a genuine, close and friendly brand-customer relationship, rather than a narrow

and impersonal conversation between the two. Businesses are said to continue their social media drives with more specific plans, goals and targets. Companies will listen to their customers across the globe with the use of social networks and respond too.

Trend 2: Marketing which is Information Based

Brands have started gathering a lot of information from different locations, thus making the best of it for marketing in a smart way. All this collected information can help the organisation understand the consumers’ goodwill towards the brand and the sellers can use it to get their customers to take further steps. Experts have even predicated that brands will combine all the data through social networking sites and the data through offline channels, to be able to bring the existing customer data in their system in order to interact better and sell their products/services to them through social media.

Appropriate and Regular Content

Brands need to keep pace with the rapid conversations on various networks. Experts say that it will be vital for businesses to create a special team of social media experts to handle social media marketing, campaigns and big events on various digital platforms.  

Social media marketing has brought about a wave of transformation and companies need to get onto different online platforms aggressively for their brands be in power. 

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Blog Power

When you think of social media marketing, you are sure to think of Facebook, LinkedIn, and Twitter...What about blogging?

It’s time to give this social media element some importance too. Let’s see what role it plays in your digital marketing strategy.

Facebook, LinkedIn and Twitter are obviously the most popular social media sites. They have been more successful than other social platforms. In this whole Facebook and Twitter rage, most of us are sure to forget about blogging. It’s a common mistake we make. Nothing has replaced a blog for its ability to convey information in greater detail and outside the subject scope of what you’d typically find on one of your web pages. An active blog contributes significantly to the success of your website and overall digital marketing plan, allowing you to put together useful information and products and services your company offers. Blogs require a great deal of commitment to post good content regularly. For this, a schedule is helpful for keeping you on track. When your blog is updated with fresh content, your website will gain more credibility and visibility with search engines and start to rank higher while you create more brand awareness online.

Blogs are an important component of an overall content development strategy and more companies are emphasizing content creation for its SEO and marketing benefits. If you’re planning to make a start at blogging, here are some easy things you may want to keep in mind:

Provide good information:

This is the most important part. Mostly, people use blogging as another social media platform to make a presence on. Instead, give your audience information they can use, whether it’s an insight into a particular topic or links to other websites and news sources.

Make sure your topics are interesting

The topics you decide to write on, will determine the number of people who will read it. It should be interesting and must get the readers hooked to it. You could use your analytical tools on blogging websites to see what kind of posts are read more and fit your matter in, accordingly in your blogs.

Come up with new ideas

If you introduce your visitors to new ideas, you’re on the right track. Everyone likes to read new and fresh articles. As a blogger, try to widen the perspective of the people by making them understand newer concepts and ideas in any topic you write about. Needless to mention, make sure the facts you talk about lie within your confidence and are all real.

Links

You could embed useful links in your blog to authenticate the facts you mention in it. Also, this will help the readers to be more engaged and make your overall blog interesting. This is also an excellent way of conveying your message/information in a versatile and diverse manner.

These easy tips will definitely make a good blog with information which engages many readers. Happy Blogging! Keep reading our blogs and follow us on Facebook, Twitter, LinkedIn and Pinterest! 

How Has Social Media Impacted Our Lives?

As we all know, social media has changed the world and is a part of our daily lives. It has made a significant difference on our living.

Below are some factors which have drastically changed due to social media:

News:

Social media has become the first and immediate source of news. News channels these days tweet and give updates of important issues all over the world. Social media gives people a chance to express their opinions to any news they come across. It is a common platform for all to share any kind of happenings. The availability of social networks makes news more accessible. News on social media passes on to the whole world in ways which we have never seen and experienced before.  

Interaction:

Social media has changed the way people communicate with each other in a big way. It allows people to keep in touch easily. People across nations and continents are now close-knit because of social sites. It is barely an effort to chat through social networking sites to be in touch with people. Photographs, videos, audio notes and other such things make it easy to experience and enjoy each moment with your loved even if he/she lives away.

Politics:

Needless to say, social media has a big role to play in making the world aware of political issues. The political awareness of people has increased, making them up-to-date with current affairs. It inspires the elections in various countries as well.

Education:

Social media has quite a big hand in fostering literacy. Children these days use social media platforms at a very early age and begin developing great communication skills and overall turn out to be smarter and more literate compared to the earlier generations. This is a very positive change to the society since the children of today are the youth of tomorrow. The internet and social media makes simple and complex information more available to kids and anyone can become as intelligent as they desire to be.

Marketing:

The dynamics of marketing have been changed a lot due to social media. Instead of investing large sums of money into television/print media advertisements, an ad on social media is cheaper and has more impact on consumers. Selling products on social media platforms enables the seller to reach a huge audience easily through minimal resources. Customers can now interact directly with the seller for more information on products before making the final purchase. The process of selling and buying has become absolutely easy and quick due to social networking. Thus, the marketing scenario has gone through a transformation off-late.

Social media has made a definite place for itself in our future. There are many ways the social media has changed the world. It makes our lives better and easier if used appropriately. 

Keep reading our blogs and do follow us on, Facebook, Twitter, LinkedIn and Pinterest!

Twitter Marketing

Are you marketing your brand on social media? Twitter marketing can be great too!

So, how do you do it? The extensive use of hashtags on Twitter has led to some really good discussions around a specific hashtag. Maybe you know how to use Twitter for your personal chats but that’s different from how you can use it to achieve business goals. Let’s see how:

Connect with Customers

You can try to host a business event to bring your audience together. This can help you to build a deep relationship with them, while it allows them to learn and engage with your business. The key to host such events is to choose a topic to which your customers can relate. As the host of this event, you can expect a rise in followers each time to hold a chat. You’ll even build your own social influence when you’re retweeted and mentioned at each chat. As your chats increase and gain popularity, your business will be known for your specific Twitter chat topic and your brand can be recognised as a leader in your space.

Build Leadership

You are already using social media for marketing. Now it’s time to build up some authority in it. This means, you should become a leader in the eyes of your customers. You can do this by being very prompt with answering the queries of your audience related to your business. You can answer questions within your area of expertise and create reliability and dependability for your customers. Be online on Twitter and keep a check on your company page to see if anyone has something to ask/say about your brand or line of business. Also, retweet positive feedbacks of people to you so that it creates a better impression! Be very thankful to those who appreciate your product/service and write a small note of thanks to him/her. This way, the customers feel special too!

Be Up-to-Date

Not every conversation on Twitter has to be about your business. Attending Twitter chats in your industry as a spectator can be a great educational experience. Be the one to keep searching and finding chats where other professionals and industry experts meet to discuss common issues. Participate in such conversations on Twitter. It will create a great impact and you will allow you to learn more. Discuss, chat, talk and be updated with latest information and news. The more active you are on Twitter, the more noticed your brand will get.

Promote

Create hashtags for your brand. Retweet good words about your business from customers. Also, keep in contact with your customers. If you lose touch with Twitter, people will forget about your hashtags and brand. It is important to follow your clients and people relevant in your industry too. Remember that Twitter has a great capacity to increase your customer base and followers which will help you expand your brand awareness.

These are few simple ways to start marketing your business on Twitter! Keep a track on our upcoming blogs and also find us on Facebook, Twitter, LinkedIn and Pinterest!

  

Social Media Predictions for Year 2014

The New Year is almost here, and it is quite necessary to know where social media is heading in 2014. This blog-post can help you keep pace with the fast changing social networking trends.

Social Media Will Be a Necessity

2014 will no longer be a year where will you be able to get away from making a presence on the social media! As we all know, even today this is necessary but you will be in a do or die situation in 2014 in this digital world. Businesses will realize the importance of getting their internet marketing in place with a perfect content strategy, lead generation and so on. Also, organisations will see a big need of hiring digital marketing experts to get their job done.

Google+ is seen as a superstar in 2014

Ofcourse, Facebook leads the pack when it comes to social media but Google+ is racing it’s way too. Google+ has bigger ownership in terms of search power and is one of the most powerful social forces on the internet today. By the time 2014 dawns, no one will be able to underestimate Google+ and people will be able to use it as a personalised web experience that integrates all interactions that a user has with Google products. Google authorship is said to become one of the key factors to Google‘s search ranking algorithm by the end of 2014.

Visual Websites Will Be a Huge Success

Websites that are image centric will see success. Visual social media platforms are more appreciated than text-based ones. This will amplify in 2014. So, visual based sites such as Pinterest will be a critical part of marketers and retailers. Tumblr, Slideshare, Instagram are all on the higher side of the graph for the next year.

LinkedIn will be on the top as a B2B Market Player

In year 2014, LinkedIn will be a primary player in the B2B market. It has 238 million users and is the best social networking site for professionals. It has managed to position itself as one of the largest sources of content generation for professionals. This means, B2B marketers will enjoy great benefits from LinkedIn.

Hope this blog-post has made you well aware of where you should make a presence in social media for your personal as well as professional growth!

Keep reading our blog and do follow us on Facebook, Twitter, LinkedIn and Pinterest.  

How to expand your blog audience through social media?

Blogging is a great way for marketing a brand/business. Read our blog on 'Power of Blogging'. Let’s see how to increase the number of readers for the blogs.

You can do this by sharing the content to relevant audiences online. The following are few ways to do this:

·         

      Share a link of the blog on the Facebook pages which are relevant to the blog topic

·         If you want to increase your blog audience significantly, you can consider creating a Facebook page just for your blogs. You can keep posting links to your blogs on the page

·         Encourage people to like, share and get hooked onto the blog. Make sure you market well enough to get more and more fans on the page  

·         Use Twitter to connect to bloggers. Hashtags are great to discover content on a specific subject

·         Link the blog to your LinkedIn. Those on LinkedIn would generally find your topics interesting. They can also know about your web and writing skills. These are some really simple tips to get more eyes on your blogs!

      

      Keep following our blogs and let’s hope your blogs too reach out to many!

Few Social Media Predictions for 2014

As we all know, social media is the newest way to communicate and network. Social media marketing is a whole new revolution and slowly the traditional means of marketing are becoming obsolete. This fast and easy medium of communication, marketing and networking has made the world a smaller place. In this blog-post, we’ll be discussing about the some predictions made by experts in the world of social media.

There are new social media platforms which are being introduced from every corner, making it quite a task to understand which ones to be active on and which one works well for marketing your product/industry. As we’re moving towards the latter half of 2013, it is important to look ahead and know where social networking is heading and how we can be on board with it.

Investing in Social Media – A Necessity

Social media has become a ‘must have’ in most organisations today. Investing resources and time to develop a good social media team and strategy is critical for all businesses. Almost every business big and small conducts social media marketing (SMM) activities due to its impact in terms of lead generation, increased website traffic and revenue. Now a-days, companies prefer hiring social media strategists to carry out SMM activities rather than having their existing staff do the same.

Some of the few benefits of social media in short are as follows:

·         Improved Brand Awareness

·         Word-of-mouth advertising

·         Increased customer loyalty

·         Easier buyer-seller communication

·         Improved mass audience reach

·         Economical

·         Improved social signal

Increased Importance of Google+

Facebook is the most powerful social media tool but others are gaining momentum too. Google+ is going strong as well and has the second highest number of monthly users. Google+ is not just any other platform. It gives users to collect personal information and is proving to be a major part of Google’s strong scheme of SEO, social signals and providing a much more personalized search experience. Due to its vast usage and many advantages to users, social media experts are predicting Google+ to be one of the key components to Google’s search ranking algorithm by 2014 end.

The Success of Image and Video-based Social Media Sites

Sharing on social media sites is better with image and video -centric sites. We’ve all seen how good it is to share a videos /photographs with your audience rather than a text based content. Predictions tell that visual content has increasingly got more reach and will be a critical part of a social media content strategy. So, it is a good idea to give weightage to visual –centric sites such as Slideshare, Pinterest, Youtube and more.

LinkedIn – A boon for B2B business growth

LinkedIn will hold a steady position as one of the best social networking site for professionals. With its newest launch of the Influencers Program, LinkedIn is positioning itself as the largest sources of content creation for professionals. The advantages of LinkedIn are tremendous for B2B marketers.

Facebook and Twitter

Facebook and Twitter will continue to be massively successful. With the growing buzz about Google+, Facebook and Twitter surely have to be innovative to keep up with the growth of Google+ as well as the image and video based networks. 

If you want to be a successful marketer, its’ time to make the right choices and get ahead with a super social media strategy!

Keep a track on our upcoming blogs for many more discussions on some of the latest topics in the social media space!