As we all know, social media has changed the world
and is a part of our daily lives. It has made a significant difference on our
living.
Below are some factors which have drastically
changed due to social media:
News:
Social media has become the first and immediate
source of news. News channels these days tweet and give updates of important
issues all over the world. Social media gives people a chance to express their
opinions to any news they come across. It is a common platform for all to share
any kind of happenings. The availability of social networks makes news more
accessible. News on social media passes on to the whole world in ways which we
have never seen and experienced before.
Interaction:
Social media has changed the way people communicate
with each other in a big way. It allows people to keep in touch easily. People
across nations and continents are now close-knit because of social sites. It is
barely an effort to chat through social networking sites to be in touch with
people. Photographs, videos, audio notes and other such things make it easy to
experience and enjoy each moment with your loved even if he/she lives away.
Politics:
Needless to say, social media has a big role to play
in making the world aware of political issues. The political awareness of
people has increased, making them up-to-date with current affairs. It inspires
the elections in various countries as well.
Education:
Social media has quite a big hand in fostering
literacy. Children these days use social media platforms at a very early age
and begin developing great communication skills and overall turn out to be
smarter and more literate compared to the earlier generations. This is a very
positive change to the society since the children of today are the youth of
tomorrow. The internet and social media makes simple and complex information
more available to kids and anyone can become as intelligent as they desire to
be.
Marketing:
The dynamics of marketing have been changed a lot
due to social media. Instead of investing large sums of money into
television/print media advertisements, an ad on social media is cheaper and has
more impact on consumers. Selling products on social media platforms enables
the seller to reach a huge audience easily through minimal resources. Customers
can now interact directly with the seller for more information on products
before making the final purchase. The process of selling and buying has become
absolutely easy and quick due to social networking. Thus, the marketing
scenario has gone through a transformation off-late.