Are you marketing your brand on social media? Twitter marketing can be great too!
So, how do you do it? The extensive use of hashtags
on Twitter has led to some really good discussions around a specific hashtag.
Maybe you know how to use Twitter for your personal chats but that’s different
from how you can use it to achieve business goals. Let’s see how:
Connect
with Customers
You can try to host a business event to bring your
audience together. This can help you to build a deep relationship with them,
while it allows them to learn and engage with your business. The key to host
such events is to choose a topic to which your customers can relate. As the
host of this event, you can expect a rise in followers each time to hold a
chat. You’ll even build your own social influence when you’re retweeted and
mentioned at each chat. As your chats increase and gain popularity, your
business will be known for your specific Twitter chat topic and your brand can
be recognised as a leader in your space.
Build
Leadership
You are already using social media for marketing.
Now it’s time to build up some authority in it. This means, you should become a
leader in the eyes of your customers. You can do this by being very prompt with
answering the queries of your audience related to your business. You can answer
questions within your area of expertise and create reliability and
dependability for your customers. Be online on Twitter and keep a check on your
company page to see if anyone has something to ask/say about your brand or line
of business. Also, retweet positive feedbacks of people to you so that it
creates a better impression! Be very thankful to those who appreciate your
product/service and write a small note of thanks to him/her. This way, the
customers feel special too!
Be
Up-to-Date
Not every conversation on Twitter has to be about
your business. Attending Twitter chats in your industry as a spectator can be a
great educational experience. Be the one to keep searching and finding chats
where other professionals and industry experts meet to discuss common issues.
Participate in such conversations on Twitter. It will create a great impact and
you will allow you to learn more. Discuss, chat, talk and be updated with
latest information and news. The more active you are on Twitter, the more noticed
your brand will get.
Promote
Create hashtags for your brand. Retweet good words
about your business from customers. Also, keep in contact with your customers.
If you lose touch with Twitter, people will forget about your hashtags and
brand. It is important to follow your clients and people relevant in your
industry too. Remember that Twitter has a great capacity to increase your
customer base and followers which will help you expand your brand awareness.
These are few simple ways to start marketing your
business on Twitter! Keep a track on our upcoming blogs and also find us on
Facebook, Twitter, LinkedIn and Pinterest!