3 Reasons Why Twitter Marketing is Important

In our previous blog-post, we have told our readers about how important it is to market your business on Facebook, Pinterest and LinkedIn. It’s also necessary to go all out on Twitter for branding. It is a valuable tool and its’ time you took advantage of it. Here’s why:

For Customer Relationships

Just like other social platforms, you’re main aim on Twitter should also be to connect with your audience. As a brand, you have to answer to their questions, thank them for shares and comments, respond to their appreciation/complaints towards your product/services, post stuff which would interest your customers, thank them time and again for being your customers and so on. Photos have gained importance on Twitter off-late since this site is focusing on a more visual timeline now. Also, keep in mind that Twitter is all about the 140 characters limit so your tweets have to be short and crisp.

                                                                          To Connect With Other Businesses in Your Industry

It is simple and great to connect with other businesses within your industry, or for that matter any brand you like. You can follow and interact with organisations and companies on Twitter and create a close network professionally and personally. The more you interact, the more likely, they are to follow you, your brand and share your content.

To Connect With Industry Professionals and Biggies

Twitter allows you to share the content of people in your industry professionals and big names within your line of business. You can develop your own expertise by taking advantage of Twitter. It also lends you a trustworthy impression. Twitter is flooded with millions of people who are looking for more information all the time. If you’re a brand which does not provide it to them, your competitors will be there before you do.

Using Twitter is quite simple once you get a grip on it. Post simple tweets, connect with your customers and be sure, that you are more than half way through. If you’re not marketing your business on Twitter already, make a start today.  

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Why Do You Need SAP Certification?

SAP training and certification has created a buzz in the IT world. It has become the most sought after career path for professionals aspiring to make their mark in this age of fierce competition. Let’s see why SAP certification is so important…

Job Opportunities

The driving forces behind completing SAP certification for most of the people are the great job opportunities with a great salary, job satisfaction and other such factors. Most of the SAP certified people get hired by some of the top global companies. You could be one of them. As an SAP certified candidate, you can even opt to become a SAP consultant and earn a handsome salary. This line of profession opens out several new options and you could finally be enjoying a great level of success just like you dreamt of.

Career Prospects

With SAP certification, your demand in the market will increase to a great extent. Suddenly, many big companies will want to hire you, pay you well and those offers could be like an endless chain. From one big company to another, you could be in demand at all times. Excellent job opportunities could start flowing in soon after you complete your SAP training from an authorised institute and acquire the certificate.    

It Pays

As mentioned earlier, the salary packages in this stream is very high compared to some other careers. The investment to register into a good SAP training institute is a lot, but it has a great return on investment. The IT market has an ever growing demand for those with SAP certification, due to which you will enjoy rapid professional and monetary growth.

                                                     

                                              Respect and Reputation

Everyone dreams of a good job, reputation and monetary success after the completion of their education. We all want to be recognised and respected in our own career paths. SAP certification will do all of that for you. SAP consultants have a very positive reputation amongst their employers. Completing the certification is quite a challenge and so when you are through it, you will be known to be knowledgeable which in turn will earn you good respect. A high standard of living, esteem, reputation and prestige after certification is an encouragement to enter the SAP space.

The above reasons give a clear picture as to why you should be SAP certified. Enrolling in an authorised SAP training institute is a crucial step. Delphi Computech is an award winning SAP education and business partner, offering superior quality SAP training and also offers 100% placement assistance to all of its certified candidates. 

All those who dream of becoming successful SAP professionals, its' time to get set and enroll into an authorized SAP institute today!

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Delphi Wins Award

It was a day of success and celebration for Pune based SAP education partner, DelphiComputech, when it was awarded as the ‘Largest OLT Partner’ of SAP in the Indian Subcontinent at the SAP Education Partner Meet 2014, held in Mumbai on Wednesday, May 28, 2014. Delphi has been winning this award consistently since the year 2006.

The occasion was an initiative by SAP to bring together all partners to discuss, educate and enlighten all the SAP partners about the current business scenarios and share each partner’s success stories. There were several topics of discussion on the agenda, an important one being the future growth of SAP. The head of SAP education for India, Mageshwari Ramaiah, gave an overview about SAP education and how it helps the entire industry to create adequate and qualified resources for the entire SAP community. The Managing Director of SAP, Manoj Bantia, was also present among several industry experts and education partners of SAP.

The CEO of Delphi, Pradeep Saggam described the award winning moment as “One of the biggest milestones for Delphi Computech”. The trophy and the Certificate of Excellence were presented to Delphi’s Chairman and Managing Director, Kishore Sardesai by Ms. Ramaiah. “Delphi has been in the SAP training business successfully since 16 years and we are thoroughly delighted to be the largest OLT partners of SAP once again. SAP has given us great support in achieving this landmark in our business and now, not only are we encouraged, but also aim higher and strive to do better with every passing year” said Mr. Sardesai on accepting the grand silver trophy. He also addressed the audience with Delphi’s future actions, plans and missions. The following delegates were present in the ceremony: SAP Business Manager, Darshan Unni, Head of Student Academy, Phillip Samuel Babu and Manager of SAP Education Services, Manish Saran.

The award ceremony was followed by a photo shoot of all the SAP partners’ and a business dinner at Sofitel Hotel in Mumbai. 

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All About Hashtags

Are you wondering how to use hashtags? This blog-post will explain what exactly hashtags are, how they can help your business some different types of tags.

Hashtags are everywhere today. We use them on Twitter the most, but now they seem to be all over Facebook, Instagram, Pinterest and so on. If you’re a marketer, the use of hashtags cannot be ignored. Hashtags can increase the reach of content, highlight your brand, hit your target market, make your content seen, improve your SEO strategies and do wonders to your social media marketing.

What is a Hashtag on Social Media?

Hashtags are words or groups of words after the # symbol. Eg: (#India or #SocialMediaMarketing). It basically makes it easier to track a specific topic of discussion. If you type #India, you’ll be able to see an entire conversation about this topic by thousands of people. In the same way, you can create a hashtag for your brand for more publicity and recognition.

3 Key Marketing Strategies for Hashtags are:

·         Brand & Campaign Specific

·         Trending and

·         Content

What are they and how do they help your business?

Brand and campaign specific hashtags are those which you make for your own business. You can use them to market your brand and for promotions. Your hashtag should ideally be the name of your brand or company tagline. Make a brand hashtag that is relevant to your business. Your hashtag should be like a signature tag. Get more and more people to use them so that your brand gets marketed. Similarly, campaign hashtags are made for every marketing campaign you hold. For eg. If you have a sale/discount scheme at your store/business you can create a unique hashtag to highlight the sale. If you get people to use the tag, your campaign will get enormous reach.

Trending Hashtags

A trending hashtag is that tag which has become very popular. You must have come across the term about “what’s trending now.” It is referring to the hashtags that are trending or most talked about right now. Trending hashtags constantly change in real time. To have your business hashtag to trend, you must make sure it is used extensively and reaches an enormous audience.

Content Hahstags

Content Hashtags are those you use in your posts. They are not brand hashtags and are not used to define your business and marketing. These may not be trending or may not be that famous. They are simple hashtags that are relevant to your posts and content. Content hashtags improve the search engine optimisation (SEO) of your content. They get your updates noticed by people who are searching or using your hashtag words. 

Hashtags are widely used and are an integral part of marketing your business on social media! 

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Why does your business need SAP?

Whether you have a small business or a grown one, you need to employ Enterprise Resource Planning (ERP) Systems to streamline all the operations. From small shops to big multinationals companies, they all need technological resources to stay organized and ERP systems have been the best at it so far.

Here’s why you should have SAP systems for your business:

·         Basically, SAP has an extensive experience as a provider of SAP systems. The company has provided technological solutions to government institutions to small businesses, and has been able to optimize the IT resources to all of them. SAP helps in all ways with implementing and testing solutions and finishing and maintaining them.

·         If want to cut IT costs by investing in more streamlined solutions, SAP can do you some good. SAP has business management tools which can make it easier for companies to supervise their operations using less hardware and software and it can offer guidance to businesses on how to improve the old infrastructure, upgrade to newer sections and appreciate the money-saving benefits that SAP offers.

·         SAP makes sure that companies invest in scalable and affordable systems. It also ensures that it does absolutely the right thing for a business without exceeding IT budgets.

·         SAP has a pool of experienced, trained experts who can help with any technical problems right from storage problems to data breach issues. SAP is dedicated to improve the performance of businesses and ensuring success.

Keep a track on our upcoming blogs and also find us on Facebook, Twitter, LinkedIn and Pinterest!

Twitter Marketing

Are you marketing your brand on social media? Twitter marketing can be great too!

So, how do you do it? The extensive use of hashtags on Twitter has led to some really good discussions around a specific hashtag. Maybe you know how to use Twitter for your personal chats but that’s different from how you can use it to achieve business goals. Let’s see how:

Connect with Customers

You can try to host a business event to bring your audience together. This can help you to build a deep relationship with them, while it allows them to learn and engage with your business. The key to host such events is to choose a topic to which your customers can relate. As the host of this event, you can expect a rise in followers each time to hold a chat. You’ll even build your own social influence when you’re retweeted and mentioned at each chat. As your chats increase and gain popularity, your business will be known for your specific Twitter chat topic and your brand can be recognised as a leader in your space.

Build Leadership

You are already using social media for marketing. Now it’s time to build up some authority in it. This means, you should become a leader in the eyes of your customers. You can do this by being very prompt with answering the queries of your audience related to your business. You can answer questions within your area of expertise and create reliability and dependability for your customers. Be online on Twitter and keep a check on your company page to see if anyone has something to ask/say about your brand or line of business. Also, retweet positive feedbacks of people to you so that it creates a better impression! Be very thankful to those who appreciate your product/service and write a small note of thanks to him/her. This way, the customers feel special too!

Be Up-to-Date

Not every conversation on Twitter has to be about your business. Attending Twitter chats in your industry as a spectator can be a great educational experience. Be the one to keep searching and finding chats where other professionals and industry experts meet to discuss common issues. Participate in such conversations on Twitter. It will create a great impact and you will allow you to learn more. Discuss, chat, talk and be updated with latest information and news. The more active you are on Twitter, the more noticed your brand will get.

Promote

Create hashtags for your brand. Retweet good words about your business from customers. Also, keep in contact with your customers. If you lose touch with Twitter, people will forget about your hashtags and brand. It is important to follow your clients and people relevant in your industry too. Remember that Twitter has a great capacity to increase your customer base and followers which will help you expand your brand awareness.

These are few simple ways to start marketing your business on Twitter! Keep a track on our upcoming blogs and also find us on Facebook, Twitter, LinkedIn and Pinterest!

  

How to expand your blog audience through social media?

Blogging is a great way for marketing a brand/business. Read our blog on 'Power of Blogging'. Let’s see how to increase the number of readers for the blogs.

You can do this by sharing the content to relevant audiences online. The following are few ways to do this:

·         

      Share a link of the blog on the Facebook pages which are relevant to the blog topic

·         If you want to increase your blog audience significantly, you can consider creating a Facebook page just for your blogs. You can keep posting links to your blogs on the page

·         Encourage people to like, share and get hooked onto the blog. Make sure you market well enough to get more and more fans on the page  

·         Use Twitter to connect to bloggers. Hashtags are great to discover content on a specific subject

·         Link the blog to your LinkedIn. Those on LinkedIn would generally find your topics interesting. They can also know about your web and writing skills. These are some really simple tips to get more eyes on your blogs!

      

      Keep following our blogs and let’s hope your blogs too reach out to many!