3 Reasons Why Twitter Marketing is Important

In our previous blog-post, we have told our readers about how important it is to market your business on Facebook, Pinterest and LinkedIn. It’s also necessary to go all out on Twitter for branding. It is a valuable tool and its’ time you took advantage of it. Here’s why:

For Customer Relationships

Just like other social platforms, you’re main aim on Twitter should also be to connect with your audience. As a brand, you have to answer to their questions, thank them for shares and comments, respond to their appreciation/complaints towards your product/services, post stuff which would interest your customers, thank them time and again for being your customers and so on. Photos have gained importance on Twitter off-late since this site is focusing on a more visual timeline now. Also, keep in mind that Twitter is all about the 140 characters limit so your tweets have to be short and crisp.

                                                                          To Connect With Other Businesses in Your Industry

It is simple and great to connect with other businesses within your industry, or for that matter any brand you like. You can follow and interact with organisations and companies on Twitter and create a close network professionally and personally. The more you interact, the more likely, they are to follow you, your brand and share your content.

To Connect With Industry Professionals and Biggies

Twitter allows you to share the content of people in your industry professionals and big names within your line of business. You can develop your own expertise by taking advantage of Twitter. It also lends you a trustworthy impression. Twitter is flooded with millions of people who are looking for more information all the time. If you’re a brand which does not provide it to them, your competitors will be there before you do.

Using Twitter is quite simple once you get a grip on it. Post simple tweets, connect with your customers and be sure, that you are more than half way through. If you’re not marketing your business on Twitter already, make a start today.  

Keep reading our blog-posts and follow us on Facebook, Twitter, LinkedIn and Pinterest! 

  

3 Ways to Improve YouTube Marketing

Do you want to run a successful YouTube marketing drive? This blog-post can guide you through it. There are several features on YouTube to increase watch time and add more subscribers, but sometimes this can be tricky. Go through the following 3 points and get better at YouTube marketing...

YouTube Audio Library

You must have noticed getting hooked onto a video on YouTube and enjoying the music along with the video. Music plays an important role to enhance the impact of the video for your audience. Good background music to accompany your video can increase the watch time and can create a positive emotional response of your viewers. Selecting the ideal track can be difficult among the vast choices of music we have and so, YouTube has created an audio library with more than 150 royalty free instrumental backing tracks for you to use as per your requirement. The list of the music can be categorized as per the genre, mood, time-span and other such factors. To access this library, just click on the ‘Creation Tools’ menu which is under the ‘Video Manager’ section. You can go on filtering until you find the perfect backing track and then begin to download it. You can save tracks for future access as well.

YouTube Fan Finder

YouTube’s fan finder is designed to make your fan base grow at no cost to you. It targets people that are likely to enjoy your web content and then connects to your channel. It basically targets people who are your potential regular viewers and those who would subscribe to your website or channel. This option is very easy to use. You just have to make a ‘Channel Ad’ and upload it as a regular video. Once you’re through with this, submit it for review via the ‘Fan Finder’ page. This can be done in the ‘Channel Settings’ menu in the ‘Video Management’ section of your account. Click the ‘Submit Your Channel Ad’ option and choose any one of your videos. You can upload up to five channel ads.  

YouTube Live Events

If you want to improve your channel’s online streaming, then ‘YouTube Live Events’ is the best way to display live streaming. This site has newly released a separate service available to all users who hold verified accounts. The new features help to create cleaner and more professional videos and broadcasts. This option offers its’ users the freedom to choose their own encoder, including a free version of Wirecast, which includes picture-in-picture and simple transitions. You can also view data throughout the broadcast.

These above tips can help to increase traffic towards your YouTube channels making it more desirable for your audience and of course you!  

Keep reading our blogs and follow us on Facebook, Twitter, LinkedIn and Pinterest! 

Image-Centric Social Media Marketing

Social media marketing is now a common concept and staying active and alert on all the social platforms is critical. Organisations are a lot into making great social media strategies for more leads and customers but an important thing that should be included is an image centric approach rather than a text-based one. Let’s see why...

Catch the Customer’s Attention

If you want your social media marketing strategy to be successful, the most crucial part of it is to build the right content. Marketers have to present exactly what the customers want to see. Mostly everyone has concentration spans that would last just a few seconds. The trick is to get them hooked to your brand within that period. This can be achieved if you have little more photographs and a little less written matter. No one’s going to be generous enough to read lengthy informative paragraphs and no pictures at all.

Be Clear and To-the-Point

You may be coming up with some great textual content but don’t miss out on adding some good images too. Images create breaks between paragraphs and make the reader’s journey through it pleasant and more interesting. Also, photos are digested better into the minds of your audience and will be remembered more than written matter.

Make it Colourful

A written piece can look very dull with just black and white images. Why not add some colour and spice to your post? While you add a dash of colour to your images, be careful not to jazz it up to the extent it hurts the eye! Make it attractive, but simple and its’ sure to grab more eyeballs.

Improve SEO

Practicing SEO tactics is a necessity for the well-being of your online marketing strategies. You can boost your SEO by adding a few images to written content with relevant meta-tags. You should make it a point of tagging each image and using hashtags wherever possible.

Next up, we’ll be talking about some leading social media sites that are image-focused. Keep a track!


                Keep reading our blogs and follow us on Facebook, Twitter, LinkedIn and Pinterest! 

How Has Social Media Impacted Our Lives?

As we all know, social media has changed the world and is a part of our daily lives. It has made a significant difference on our living.

Below are some factors which have drastically changed due to social media:

News:

Social media has become the first and immediate source of news. News channels these days tweet and give updates of important issues all over the world. Social media gives people a chance to express their opinions to any news they come across. It is a common platform for all to share any kind of happenings. The availability of social networks makes news more accessible. News on social media passes on to the whole world in ways which we have never seen and experienced before.  

Interaction:

Social media has changed the way people communicate with each other in a big way. It allows people to keep in touch easily. People across nations and continents are now close-knit because of social sites. It is barely an effort to chat through social networking sites to be in touch with people. Photographs, videos, audio notes and other such things make it easy to experience and enjoy each moment with your loved even if he/she lives away.

Politics:

Needless to say, social media has a big role to play in making the world aware of political issues. The political awareness of people has increased, making them up-to-date with current affairs. It inspires the elections in various countries as well.

Education:

Social media has quite a big hand in fostering literacy. Children these days use social media platforms at a very early age and begin developing great communication skills and overall turn out to be smarter and more literate compared to the earlier generations. This is a very positive change to the society since the children of today are the youth of tomorrow. The internet and social media makes simple and complex information more available to kids and anyone can become as intelligent as they desire to be.

Marketing:

The dynamics of marketing have been changed a lot due to social media. Instead of investing large sums of money into television/print media advertisements, an ad on social media is cheaper and has more impact on consumers. Selling products on social media platforms enables the seller to reach a huge audience easily through minimal resources. Customers can now interact directly with the seller for more information on products before making the final purchase. The process of selling and buying has become absolutely easy and quick due to social networking. Thus, the marketing scenario has gone through a transformation off-late.

Social media has made a definite place for itself in our future. There are many ways the social media has changed the world. It makes our lives better and easier if used appropriately. 

Keep reading our blogs and do follow us on, Facebook, Twitter, LinkedIn and Pinterest!

Twitter Marketing

Are you marketing your brand on social media? Twitter marketing can be great too!

So, how do you do it? The extensive use of hashtags on Twitter has led to some really good discussions around a specific hashtag. Maybe you know how to use Twitter for your personal chats but that’s different from how you can use it to achieve business goals. Let’s see how:

Connect with Customers

You can try to host a business event to bring your audience together. This can help you to build a deep relationship with them, while it allows them to learn and engage with your business. The key to host such events is to choose a topic to which your customers can relate. As the host of this event, you can expect a rise in followers each time to hold a chat. You’ll even build your own social influence when you’re retweeted and mentioned at each chat. As your chats increase and gain popularity, your business will be known for your specific Twitter chat topic and your brand can be recognised as a leader in your space.

Build Leadership

You are already using social media for marketing. Now it’s time to build up some authority in it. This means, you should become a leader in the eyes of your customers. You can do this by being very prompt with answering the queries of your audience related to your business. You can answer questions within your area of expertise and create reliability and dependability for your customers. Be online on Twitter and keep a check on your company page to see if anyone has something to ask/say about your brand or line of business. Also, retweet positive feedbacks of people to you so that it creates a better impression! Be very thankful to those who appreciate your product/service and write a small note of thanks to him/her. This way, the customers feel special too!

Be Up-to-Date

Not every conversation on Twitter has to be about your business. Attending Twitter chats in your industry as a spectator can be a great educational experience. Be the one to keep searching and finding chats where other professionals and industry experts meet to discuss common issues. Participate in such conversations on Twitter. It will create a great impact and you will allow you to learn more. Discuss, chat, talk and be updated with latest information and news. The more active you are on Twitter, the more noticed your brand will get.

Promote

Create hashtags for your brand. Retweet good words about your business from customers. Also, keep in contact with your customers. If you lose touch with Twitter, people will forget about your hashtags and brand. It is important to follow your clients and people relevant in your industry too. Remember that Twitter has a great capacity to increase your customer base and followers which will help you expand your brand awareness.

These are few simple ways to start marketing your business on Twitter! Keep a track on our upcoming blogs and also find us on Facebook, Twitter, LinkedIn and Pinterest!

  

Why use Pinterest for Marketing?

If you have a business of your own, by now, you must have already sketched out your online marketing strategy..but have you included marketing on Pinterest too? Let’s learn why Pinterest is important for digital marketing.

Pinterest Has Incredible Growth

Pinterest started off on quite a low note, but in the recent times has grown tremendously as a social media platform. Not only can you share photographs here but also include links to videos, blogs, etc. It is very dynamic and one can put in a lot of information and a variety of things on this platform. Pinterest has almost caught pace with Twitter now!

Attracts Web Traffic

If you are a regular pinner for your brand, you are sure attracting a good amount of online traffic. MarketingCharts reported that Pinterest drives more traffic to websites than Twitter, StumbleUpon, Reddit and other such all together.

Pins Last More Than a Week

A tweet’s life is about 5 to 25 minutes and a post on Facebook could be around 60 to 80 minutes. Your customers can pin pictures on Pinterest to share with friends, collect them and finally to save for later if they want buy it.

Pinterest Users are Potential Buyers

Many pins are linked to the website where customers can visit and finally purchase the desired item and pinners are much more reactive to this.

Pinterest is Different from the Rest

Pinterest is visual. It is more about sharing pictures with information and interesting facts rather than random status updates and updates about where people are eating/hanging out.

Integration to Other Social Media Platforms

You can link and push pins out from Pinterest onto Twitter and Facebook to make new engagements and get more followers.

So that’s how Pinterest plays a crucial role to make your digital marketing drive successful! 

Keep reading our blogs and do follow us on, Facebook, Twitter, LinkedIn and Pinterest!

  

How to expand your blog audience through social media?

Blogging is a great way for marketing a brand/business. Read our blog on 'Power of Blogging'. Let’s see how to increase the number of readers for the blogs.

You can do this by sharing the content to relevant audiences online. The following are few ways to do this:

·         

      Share a link of the blog on the Facebook pages which are relevant to the blog topic

·         If you want to increase your blog audience significantly, you can consider creating a Facebook page just for your blogs. You can keep posting links to your blogs on the page

·         Encourage people to like, share and get hooked onto the blog. Make sure you market well enough to get more and more fans on the page  

·         Use Twitter to connect to bloggers. Hashtags are great to discover content on a specific subject

·         Link the blog to your LinkedIn. Those on LinkedIn would generally find your topics interesting. They can also know about your web and writing skills. These are some really simple tips to get more eyes on your blogs!

      

      Keep following our blogs and let’s hope your blogs too reach out to many!