Digital Marketing Trends 2014

Now-a-days, businesses are seen to be rapidly increasing their social media involvement. Smart businesses are creating their own social media divisions which are very closely working with sales, marketing and other such departments to create content that is interesting, appealing, important and interactive. The buyer and seller are now, just a click away. Social media has proven to be a bridge between the producers and consumers.

Many organisations, mostly those in the B2B (business to business) space, are still being away from the social media seeing it as merely another retail medium. What they do not know yet is that this medium is very necessary for customer engagement, selling a product/service and is a good retention resource for B2Bs. Some of these companies have adopted LinkedIn as its social network but many are not using it to the fullest. Social media is more than just LinkedIn. It is a great way to drive sales and is making businesses more effective.

Why Social Media?

Social media is not to advertise yourself in traditional ways. That would be a bad strategy. It is about engaging the audience first and then selling.

LinkedIn is constantly changing and makes it possible to B2B businesses to promote valuable content across networks, create communities, advertise, go to prospects directly, and build visibility and sales. It has big plans to change the sales space with their latest step to ‘nurture’ clients with content marketing.  

B2B companies are engaging themselves on Facebook and Twitter as well. They know that many people use these two popular platforms. This is the place to update consumers and users on the latest news and stuff about their market, industry, product launches and so on. If the content is good and engaging, then it is easy to reach a mass audience who can share their good views about your product with others through comments. This is how it can go viral.

Content is the Key

Your key to success on social media is the content you put across on different platforms. Only when your content is interesting will you manage to grab the attention of your potential customers. It is all about engagements, education, building communities, entertaining and delivering value. If you want to succeed with driving sales on social media, your content better be good.

Social Media is the Way

Companies know that their people are engaging with customers and colleagues through social media. The trend sees social media becoming an accepted way of doing business. Smart organisations will approach social media, knowing they if they do not do so, their sales strategy will be incomplete. Executives will get on board because they know that social media success is one of the main business objectives.

Social media is vital for the brand’s health and will be a company-wide movement. 

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Image-Centric Social Media Marketing

Social media marketing is now a common concept and staying active and alert on all the social platforms is critical. Organisations are a lot into making great social media strategies for more leads and customers but an important thing that should be included is an image centric approach rather than a text-based one. Let’s see why...

Catch the Customer’s Attention

If you want your social media marketing strategy to be successful, the most crucial part of it is to build the right content. Marketers have to present exactly what the customers want to see. Mostly everyone has concentration spans that would last just a few seconds. The trick is to get them hooked to your brand within that period. This can be achieved if you have little more photographs and a little less written matter. No one’s going to be generous enough to read lengthy informative paragraphs and no pictures at all.

Be Clear and To-the-Point

You may be coming up with some great textual content but don’t miss out on adding some good images too. Images create breaks between paragraphs and make the reader’s journey through it pleasant and more interesting. Also, photos are digested better into the minds of your audience and will be remembered more than written matter.

Make it Colourful

A written piece can look very dull with just black and white images. Why not add some colour and spice to your post? While you add a dash of colour to your images, be careful not to jazz it up to the extent it hurts the eye! Make it attractive, but simple and its’ sure to grab more eyeballs.

Improve SEO

Practicing SEO tactics is a necessity for the well-being of your online marketing strategies. You can boost your SEO by adding a few images to written content with relevant meta-tags. You should make it a point of tagging each image and using hashtags wherever possible.

Next up, we’ll be talking about some leading social media sites that are image-focused. Keep a track!


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The Latest Social Media Trends

Now-a-days, brands have taken on to social media marketing and changed the methods of interaction with their audience online. In this blog-post let us see what the top 3 trends are, in social media marketing.

 Trend 1: Focused Marketing

Many organisations have a huge presence on various social media platforms. This has created a genuine, close and friendly brand-customer relationship, rather than a narrow

and impersonal conversation between the two. Businesses are said to continue their social media drives with more specific plans, goals and targets. Companies will listen to their customers across the globe with the use of social networks and respond too.

Trend 2: Marketing which is Information Based

Brands have started gathering a lot of information from different locations, thus making the best of it for marketing in a smart way. All this collected information can help the organisation understand the consumers’ goodwill towards the brand and the sellers can use it to get their customers to take further steps. Experts have even predicated that brands will combine all the data through social networking sites and the data through offline channels, to be able to bring the existing customer data in their system in order to interact better and sell their products/services to them through social media.

Appropriate and Regular Content

Brands need to keep pace with the rapid conversations on various networks. Experts say that it will be vital for businesses to create a special team of social media experts to handle social media marketing, campaigns and big events on various digital platforms.  

Social media marketing has brought about a wave of transformation and companies need to get onto different online platforms aggressively for their brands be in power. 

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How can you boost your Facebook likes?

In this blog-post, we will be talking about simple ways to increase your Facebook likes..

As we all know, Facebook has is tremendously popular for personal networking as well as useful for business. As seen in our previous social media blog, Facebook allows you to market to your target audience, or rather your consumer directly. The power of Facebook marketing takes place in the form of ‘Likes’. The more Likes a company or business page has, the more people or impressions that advertisement will reach. So what is the key to successfully market your product or service on Facebook? The answer is easy;simply increase the ‘likes’ of your page. Let’s see how to do that:

Promotion by Exciting Schemes

You can increase your page likes by engaging the consumer in a manner that they would understand and appreciate. An offer/discount scheme will attract the consumers to like your company. If you have fabulous offers, you will see people actively liking your page, as well as engaging with your business on your Facebook timeline.

Good Content

The matter you put up will be seen by your consumers on your timeline. Through this, they will get engaged with your page. If the content is good, you will encourage more likes.  If your stuff on the page is original and interesting people may even share it with their Facebook network. If your friend shares an article on his or her page, there is a good chance you will take a look at what it is all about, and possibly go check out the source. The end results of engaging, fun and interesting content, is more Likes for your business!

Other Social Sites – Using other sites such as Twitter, LinkedIn and your blog to direct people to your Facebook page for additional information is always a good idea. Promoting your Facebook via Twitter will give your audience a place to interact with you outside of the 140 character parameters that Twitter has. LinkedIn is great for social networking, and is a good place to build personal and professional relationships. Linking your Facebook company page on LinkedIn will give your connections more information on your company and its social media efforts. It will also give them an option of contacting you and your company in the future. If there is a link to Facebook on your blog, whether a large audience reads it or not, it will allow your reader to find out more about the company who is posting these articles and give them another social platform to engage with your business on. More visitors on your page will increase your ‘likes’.

Personal Network 

You can have your social circle do this for you. From family members and friends, to colleagues and professional connections, having them suggest your Facebook page can increase Likes as well. Word of mouth marketing is still the most powerful and influential marketing tool around.

Facebook is a great marketing tool. The above tips will help you power up the ‘likes’ of your page significantly which will in-turn make your brand a grand success!

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Keeping The Sellers Cart Full of Social Media Shoppers!

Social media marketing has become an important factor for driving more sales in organisations today. This means that every business has to stay active and visible on social media platforms. Social media renders several benefits to us professionally and personally but also comes with a lot of challenges. One must keep up with new innovations and upcoming trends. If you’re looking to build a strong consumer relationship with your brand and increase sales thereon, here are few trends you can follow in terms of social media shopping for your products.

·         Online Couponing

Smart and frequent shoppers try looking for discounts and coupon deals to save cash. Customers are more inclined to collect and use online coupons for e-shopping. Social media is a great avenue for customers to locate the coupons and so smart retailers should find appropriate channels on the social media for coupon distribution. You can engage your customers and attract users with irresistible deals to have loyal followers who further indulge in social sharing.

·         Mobile Engagement

It is easy for brands to connect with social media shoppers instantly now due to the extensive availability of internet browsing/shopping on mobiles. Customers, who are on the run, tend to share their real-time shopping experiences on social media, be it finding a coupon, deals, sharing information on their latest purchase, taking advice/feedback on their shopping from friends, etc.  Mobile engagement with customers is a prominent tool to create social interactions and meet with the customer’s needs.

·         Social Media Conversations

As per the current trend, a customer would rather tweet for an enquiry of a brand/product than make a phone call for the same. Since everyone is so dependent on the social media, brands too need to follow the same. If someone asks you some information for a product through the social media, you need to be available to do the needful for him/her. Social media is a place where customers and brands can make one-to-one conversations.

·         Be Image-Centric

While e-shopping, customers like to see the product to get a real feel of it with just few clicks having the comfort of being at home. Visual social media platforms such as Pinterest allow brands to display pictures of their products and keep customers and keep customers engaged and have a great shopping experience. Shoppers can create their own shopping collections, share and promote favourite brands and find out what’s trending on image centric sites all because of being exposed to visual shopping content of all kinds.

Businesses are now finding it very important to engage cater to the social media shoppers. 

The above steps if followed can result into mass appreciation of your brand through the social platforms and have many thumbs up from your loyal and social shoppers. 

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All About Hashtags

Are you wondering how to use hashtags? This blog-post will explain what exactly hashtags are, how they can help your business some different types of tags.

Hashtags are everywhere today. We use them on Twitter the most, but now they seem to be all over Facebook, Instagram, Pinterest and so on. If you’re a marketer, the use of hashtags cannot be ignored. Hashtags can increase the reach of content, highlight your brand, hit your target market, make your content seen, improve your SEO strategies and do wonders to your social media marketing.

What is a Hashtag on Social Media?

Hashtags are words or groups of words after the # symbol. Eg: (#India or #SocialMediaMarketing). It basically makes it easier to track a specific topic of discussion. If you type #India, you’ll be able to see an entire conversation about this topic by thousands of people. In the same way, you can create a hashtag for your brand for more publicity and recognition.

3 Key Marketing Strategies for Hashtags are:

·         Brand & Campaign Specific

·         Trending and

·         Content

What are they and how do they help your business?

Brand and campaign specific hashtags are those which you make for your own business. You can use them to market your brand and for promotions. Your hashtag should ideally be the name of your brand or company tagline. Make a brand hashtag that is relevant to your business. Your hashtag should be like a signature tag. Get more and more people to use them so that your brand gets marketed. Similarly, campaign hashtags are made for every marketing campaign you hold. For eg. If you have a sale/discount scheme at your store/business you can create a unique hashtag to highlight the sale. If you get people to use the tag, your campaign will get enormous reach.

Trending Hashtags

A trending hashtag is that tag which has become very popular. You must have come across the term about “what’s trending now.” It is referring to the hashtags that are trending or most talked about right now. Trending hashtags constantly change in real time. To have your business hashtag to trend, you must make sure it is used extensively and reaches an enormous audience.

Content Hahstags

Content Hashtags are those you use in your posts. They are not brand hashtags and are not used to define your business and marketing. These may not be trending or may not be that famous. They are simple hashtags that are relevant to your posts and content. Content hashtags improve the search engine optimisation (SEO) of your content. They get your updates noticed by people who are searching or using your hashtag words. 

Hashtags are widely used and are an integral part of marketing your business on social media! 

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