Digital Marketing Trends 2014

Now-a-days, businesses are seen to be rapidly increasing their social media involvement. Smart businesses are creating their own social media divisions which are very closely working with sales, marketing and other such departments to create content that is interesting, appealing, important and interactive. The buyer and seller are now, just a click away. Social media has proven to be a bridge between the producers and consumers.

Many organisations, mostly those in the B2B (business to business) space, are still being away from the social media seeing it as merely another retail medium. What they do not know yet is that this medium is very necessary for customer engagement, selling a product/service and is a good retention resource for B2Bs. Some of these companies have adopted LinkedIn as its social network but many are not using it to the fullest. Social media is more than just LinkedIn. It is a great way to drive sales and is making businesses more effective.

Why Social Media?

Social media is not to advertise yourself in traditional ways. That would be a bad strategy. It is about engaging the audience first and then selling.

LinkedIn is constantly changing and makes it possible to B2B businesses to promote valuable content across networks, create communities, advertise, go to prospects directly, and build visibility and sales. It has big plans to change the sales space with their latest step to ‘nurture’ clients with content marketing.  

B2B companies are engaging themselves on Facebook and Twitter as well. They know that many people use these two popular platforms. This is the place to update consumers and users on the latest news and stuff about their market, industry, product launches and so on. If the content is good and engaging, then it is easy to reach a mass audience who can share their good views about your product with others through comments. This is how it can go viral.

Content is the Key

Your key to success on social media is the content you put across on different platforms. Only when your content is interesting will you manage to grab the attention of your potential customers. It is all about engagements, education, building communities, entertaining and delivering value. If you want to succeed with driving sales on social media, your content better be good.

Social Media is the Way

Companies know that their people are engaging with customers and colleagues through social media. The trend sees social media becoming an accepted way of doing business. Smart organisations will approach social media, knowing they if they do not do so, their sales strategy will be incomplete. Executives will get on board because they know that social media success is one of the main business objectives.

Social media is vital for the brand’s health and will be a company-wide movement. 

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The Latest Social Media Trends

Now-a-days, brands have taken on to social media marketing and changed the methods of interaction with their audience online. In this blog-post let us see what the top 3 trends are, in social media marketing.

 Trend 1: Focused Marketing

Many organisations have a huge presence on various social media platforms. This has created a genuine, close and friendly brand-customer relationship, rather than a narrow

and impersonal conversation between the two. Businesses are said to continue their social media drives with more specific plans, goals and targets. Companies will listen to their customers across the globe with the use of social networks and respond too.

Trend 2: Marketing which is Information Based

Brands have started gathering a lot of information from different locations, thus making the best of it for marketing in a smart way. All this collected information can help the organisation understand the consumers’ goodwill towards the brand and the sellers can use it to get their customers to take further steps. Experts have even predicated that brands will combine all the data through social networking sites and the data through offline channels, to be able to bring the existing customer data in their system in order to interact better and sell their products/services to them through social media.

Appropriate and Regular Content

Brands need to keep pace with the rapid conversations on various networks. Experts say that it will be vital for businesses to create a special team of social media experts to handle social media marketing, campaigns and big events on various digital platforms.  

Social media marketing has brought about a wave of transformation and companies need to get onto different online platforms aggressively for their brands be in power. 

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