The Latest Social Media Trends

Now-a-days, brands have taken on to social media marketing and changed the methods of interaction with their audience online. In this blog-post let us see what the top 3 trends are, in social media marketing.

 Trend 1: Focused Marketing

Many organisations have a huge presence on various social media platforms. This has created a genuine, close and friendly brand-customer relationship, rather than a narrow

and impersonal conversation between the two. Businesses are said to continue their social media drives with more specific plans, goals and targets. Companies will listen to their customers across the globe with the use of social networks and respond too.

Trend 2: Marketing which is Information Based

Brands have started gathering a lot of information from different locations, thus making the best of it for marketing in a smart way. All this collected information can help the organisation understand the consumers’ goodwill towards the brand and the sellers can use it to get their customers to take further steps. Experts have even predicated that brands will combine all the data through social networking sites and the data through offline channels, to be able to bring the existing customer data in their system in order to interact better and sell their products/services to them through social media.

Appropriate and Regular Content

Brands need to keep pace with the rapid conversations on various networks. Experts say that it will be vital for businesses to create a special team of social media experts to handle social media marketing, campaigns and big events on various digital platforms.  

Social media marketing has brought about a wave of transformation and companies need to get onto different online platforms aggressively for their brands be in power. 

Keep reading our blogs and follow us on Facebook, Twitter, LinkedIn and Pinterest!