Social media marketing has
become an important factor for driving more sales in organisations today. This
means that every business has to stay active and visible on social media
platforms. Social media renders several benefits to us professionally and
personally but also comes with a lot of challenges. One must keep up with new
innovations and upcoming trends. If you’re looking to build a strong consumer
relationship with your brand and increase sales thereon, here are few trends you
can follow in terms of social media shopping for your products.
·
Online Couponing
Smart and frequent shoppers try looking
for discounts and coupon deals to save cash. Customers are more inclined to collect
and use online coupons for e-shopping. Social media is a great avenue for
customers to locate the coupons and so smart retailers should find appropriate
channels on the social media for coupon distribution. You can engage your
customers and attract users with irresistible deals to have loyal followers who
further indulge in social sharing.
·
Mobile Engagement
It is easy for brands to connect with
social media shoppers instantly now due to the extensive availability of
internet browsing/shopping on mobiles. Customers, who are on the run, tend to
share their real-time shopping experiences on social media, be it finding a
coupon, deals, sharing information on their latest purchase, taking
advice/feedback on their shopping from friends, etc. Mobile engagement with customers is a prominent
tool to create social interactions and meet with the customer’s needs.
·
Social Media Conversations
As per the current trend, a customer
would rather tweet for an enquiry of a brand/product than make a phone call for
the same. Since everyone is so dependent on the social media, brands too need
to follow the same. If someone asks you some information for a product through
the social media, you need to be available to do the needful for him/her.
Social media is a place where customers and brands can make one-to-one
conversations.
·
Be Image-Centric
While e-shopping, customers like to
see the product to get a real feel of it with just few clicks having the
comfort of being at home. Visual social media platforms such as Pinterest allow
brands to display pictures of their products and keep customers and keep
customers engaged and have a great shopping experience. Shoppers can create their
own shopping collections, share and promote favourite brands and find out what’s
trending on image centric sites all because of being exposed to visual shopping
content of all kinds.
Businesses are now finding it very
important to engage cater to the social media shoppers.
The above steps if
followed can result into mass appreciation of your brand through the social
platforms and have many thumbs up from your loyal and social shoppers.