You may be actively carrying out social media
marketing activities for your business, but you could be doing it wrong. Some
companies have mastered the art of social media marketing while some are absolutely
getting it all wrong. Our blog-post will help you avoid the three most common
mistakes on social media which you could be making...
Mistake
1: Forgetting About Your Account after Posting
If you are an active social media marketer, you would
be aware that now-a-days, we are allowed to schedule posts on social media
platforms. This means, you are probably scheduling posts for the week and
forgetting about following up with your progress there. Your account needs
nurturing, attention and care everyday so make sure you log into your account
and answer the doubts or reply to the comments that your valuable followers
write for you. Keep a track on your progress on all the accounts you have
created. If you disappear, your fans will not take time to forget about you and
your brand.
Mistake
2:
Not interacting To Your Fans and
Followers
Social media is where brands and consumers can be on
a common platform, with equal voices and can discuss their views, feedback,
etc. Without interacting with your fans,
social media marketing makes no sense. Be available for your fans. There will
be good comments and negative ones. You have to make sure, you keep your
customers satisfied in every way. Not responding is going to reduce your fan
base and create anger among the unsatisfied ones. Be there for all and respond
to comments politely. That’s your key to several happy and life-long customers
on social media.
Mistake 3: Not Having a Definite Strategy:
Almost everything you do needs a fixed plan. Social
media marketing too, needs a systematic strategy to be successful. Plan your
content. Decide how and when to post it on social media. Also decide how many
times you want to post stuff online. You have to evaluate the content,
engagements and your progress very regularly as well. All this cannot happen
effectively without a strategy. Your fan involvement too is a part of this strategy.
Outlining your strategy will make your social media marketing drive much more
efficient and will make it easy for you to constantly improve more everyday.
These three basic mistakes if avoided can make your brand
look wonderful on social media.