Blog Power

When you think of social media marketing, you are sure to think of Facebook, LinkedIn, and Twitter...What about blogging?

It’s time to give this social media element some importance too. Let’s see what role it plays in your digital marketing strategy.

Facebook, LinkedIn and Twitter are obviously the most popular social media sites. They have been more successful than other social platforms. In this whole Facebook and Twitter rage, most of us are sure to forget about blogging. It’s a common mistake we make. Nothing has replaced a blog for its ability to convey information in greater detail and outside the subject scope of what you’d typically find on one of your web pages. An active blog contributes significantly to the success of your website and overall digital marketing plan, allowing you to put together useful information and products and services your company offers. Blogs require a great deal of commitment to post good content regularly. For this, a schedule is helpful for keeping you on track. When your blog is updated with fresh content, your website will gain more credibility and visibility with search engines and start to rank higher while you create more brand awareness online.

Blogs are an important component of an overall content development strategy and more companies are emphasizing content creation for its SEO and marketing benefits. If you’re planning to make a start at blogging, here are some easy things you may want to keep in mind:

Provide good information:

This is the most important part. Mostly, people use blogging as another social media platform to make a presence on. Instead, give your audience information they can use, whether it’s an insight into a particular topic or links to other websites and news sources.

Make sure your topics are interesting

The topics you decide to write on, will determine the number of people who will read it. It should be interesting and must get the readers hooked to it. You could use your analytical tools on blogging websites to see what kind of posts are read more and fit your matter in, accordingly in your blogs.

Come up with new ideas

If you introduce your visitors to new ideas, you’re on the right track. Everyone likes to read new and fresh articles. As a blogger, try to widen the perspective of the people by making them understand newer concepts and ideas in any topic you write about. Needless to mention, make sure the facts you talk about lie within your confidence and are all real.

Links

You could embed useful links in your blog to authenticate the facts you mention in it. Also, this will help the readers to be more engaged and make your overall blog interesting. This is also an excellent way of conveying your message/information in a versatile and diverse manner.

These easy tips will definitely make a good blog with information which engages many readers. Happy Blogging! Keep reading our blogs and follow us on Facebook, Twitter, LinkedIn and Pinterest! 

Are you making these three mistakes on social media?

You may be actively carrying out social media marketing activities for your business, but you could be doing it wrong. Some companies have mastered the art of social media marketing while some are absolutely getting it all wrong. Our blog-post will help you avoid the three most common mistakes on social media which you could be making...

Mistake 1: Forgetting About Your Account after Posting

If you are an active social media marketer, you would be aware that now-a-days, we are allowed to schedule posts on social media platforms. This means, you are probably scheduling posts for the week and forgetting about following up with your progress there. Your account needs nurturing, attention and care everyday so make sure you log into your account and answer the doubts or reply to the comments that your valuable followers write for you. Keep a track on your progress on all the accounts you have created. If you disappear, your fans will not take time to forget about you and your brand.

Mistake 2: Not interacting To Your Fans and Followers

Social media is where brands and consumers can be on a common platform, with equal voices and can discuss their views, feedback, etc.  Without interacting with your fans, social media marketing makes no sense. Be available for your fans. There will be good comments and negative ones. You have to make sure, you keep your customers satisfied in every way. Not responding is going to reduce your fan base and create anger among the unsatisfied ones. Be there for all and respond to comments politely. That’s your key to several happy and life-long customers on social media.

 Mistake 3: Not Having a Definite Strategy:

Almost everything you do needs a fixed plan. Social media marketing too, needs a systematic strategy to be successful. Plan your content. Decide how and when to post it on social media. Also decide how many times you want to post stuff online. You have to evaluate the content, engagements and your progress very regularly as well. All this cannot happen effectively without a strategy. Your fan involvement too is a part of this strategy. Outlining your strategy will make your social media marketing drive much more efficient and will make it easy for you to constantly improve more everyday.

These three basic mistakes if avoided can make your brand look wonderful on social media.

Keep reading our blogs and do follow us on, Facebook, Twitter, LinkedIn and Pinterest!

  

Creating a Successful Social Media Campaign

Are you planning a new marketing strategy for your company? You should explore doing that on social media. Most of the big brands are actively carrying out great social media marketing activities to promote their products. Social media is one of the most effective ways of connecting with a huge audience, communicating with them and selling products and services. Before you get there, you must be ready and equipped with a solid social media strategy and campaign to ensure complete success. How do you do this? 

Read this simple process to know:

Choose Your Platform

Your first step is to identify which social media platform suits your business the best. Choose a platform where you’ll find your target audience and would be able to communicate about your company with them. To start with, you can explore Facebook, Twitter, Pinterest, LinkedIn, Youtube, etc. for social media marketing since almost everyone is flooded on these sites and are very active here too.

Target Audience

This is another very important step in your online marketing strategy. You have to know your target audience and who you want your customers to be. For this, you have to include demographics (Age, gender, educational qualitfications, etc) in order to understand clearly. You also need to know what value your customers will bring to your business. Your campaign depends on who you are targeting. For Eg: If you deal with cosmetics, women of all age groups would be your primary target market. Your social media campaign must be designed around your target audience to get the desired results.

Execution

Once you’ve figured out your target market and your social media platform, you have to begin by designing a page to talk about your product. You have to make sure your page has great graphics and an attractive layout due to which your audience would like visiting the page time and again to know more about the business you’re marketing. Every visit to your page on social media should be a pleasure to your customers. Also, navigation there should be easy.

Engaging Your Audience

Every social media marketing activity you conduct should be interesting enough for your audience to click, read and appreciate. A strategy with no engagements from the audience will prove to be quite a waste. Make sure you post things in a manner that will compel the audience to react positively and get involved with your products. Appreciate every positive comment/share/like, etc. that your customers do since that is of high value to your strategy.

Evaluate

At regular time spans, you must evaluate your strategy to know your success rate. Evaluation will make you know and understand your strong and weak points and boost further improvement. You should be up-to-date with what your customers like in your social media strategy and what they do not appreciate. The most important factor is to know how your campaign is affecting your business and what your company’s image is in the eyes of your fans, followers and customers.

It is only when you try and experiment new things within your social media marketing campaign, would you know the power of it!

Keep a track on our upcoming blogs and also find us on Facebook, Twitter, LinkedIn and Pinterest!