Digital Marketing Trends 2014

Now-a-days, businesses are seen to be rapidly increasing their social media involvement. Smart businesses are creating their own social media divisions which are very closely working with sales, marketing and other such departments to create content that is interesting, appealing, important and interactive. The buyer and seller are now, just a click away. Social media has proven to be a bridge between the producers and consumers.

Many organisations, mostly those in the B2B (business to business) space, are still being away from the social media seeing it as merely another retail medium. What they do not know yet is that this medium is very necessary for customer engagement, selling a product/service and is a good retention resource for B2Bs. Some of these companies have adopted LinkedIn as its social network but many are not using it to the fullest. Social media is more than just LinkedIn. It is a great way to drive sales and is making businesses more effective.

Why Social Media?

Social media is not to advertise yourself in traditional ways. That would be a bad strategy. It is about engaging the audience first and then selling.

LinkedIn is constantly changing and makes it possible to B2B businesses to promote valuable content across networks, create communities, advertise, go to prospects directly, and build visibility and sales. It has big plans to change the sales space with their latest step to ‘nurture’ clients with content marketing.  

B2B companies are engaging themselves on Facebook and Twitter as well. They know that many people use these two popular platforms. This is the place to update consumers and users on the latest news and stuff about their market, industry, product launches and so on. If the content is good and engaging, then it is easy to reach a mass audience who can share their good views about your product with others through comments. This is how it can go viral.

Content is the Key

Your key to success on social media is the content you put across on different platforms. Only when your content is interesting will you manage to grab the attention of your potential customers. It is all about engagements, education, building communities, entertaining and delivering value. If you want to succeed with driving sales on social media, your content better be good.

Social Media is the Way

Companies know that their people are engaging with customers and colleagues through social media. The trend sees social media becoming an accepted way of doing business. Smart organisations will approach social media, knowing they if they do not do so, their sales strategy will be incomplete. Executives will get on board because they know that social media success is one of the main business objectives.

Social media is vital for the brand’s health and will be a company-wide movement. 

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