How Has Social Media Impacted Our Lives?

As we all know, social media has changed the world and is a part of our daily lives. It has made a significant difference on our living.

Below are some factors which have drastically changed due to social media:

News:

Social media has become the first and immediate source of news. News channels these days tweet and give updates of important issues all over the world. Social media gives people a chance to express their opinions to any news they come across. It is a common platform for all to share any kind of happenings. The availability of social networks makes news more accessible. News on social media passes on to the whole world in ways which we have never seen and experienced before.  

Interaction:

Social media has changed the way people communicate with each other in a big way. It allows people to keep in touch easily. People across nations and continents are now close-knit because of social sites. It is barely an effort to chat through social networking sites to be in touch with people. Photographs, videos, audio notes and other such things make it easy to experience and enjoy each moment with your loved even if he/she lives away.

Politics:

Needless to say, social media has a big role to play in making the world aware of political issues. The political awareness of people has increased, making them up-to-date with current affairs. It inspires the elections in various countries as well.

Education:

Social media has quite a big hand in fostering literacy. Children these days use social media platforms at a very early age and begin developing great communication skills and overall turn out to be smarter and more literate compared to the earlier generations. This is a very positive change to the society since the children of today are the youth of tomorrow. The internet and social media makes simple and complex information more available to kids and anyone can become as intelligent as they desire to be.

Marketing:

The dynamics of marketing have been changed a lot due to social media. Instead of investing large sums of money into television/print media advertisements, an ad on social media is cheaper and has more impact on consumers. Selling products on social media platforms enables the seller to reach a huge audience easily through minimal resources. Customers can now interact directly with the seller for more information on products before making the final purchase. The process of selling and buying has become absolutely easy and quick due to social networking. Thus, the marketing scenario has gone through a transformation off-late.

Social media has made a definite place for itself in our future. There are many ways the social media has changed the world. It makes our lives better and easier if used appropriately. 

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Delphi acquires Valgen

Delphi Computech acquired a leading SAP Consulting Company, Valgen, on April 5, 2014.

Here’s a little about Valgen:

Valgen is an IT company that specializes in ERP implementation, Business Process Studies, Pre and Post ERP reviews and Enterprise Application Products on Cloud. It has serviced customers in Asia Pacific, Japan, Middle East, UK, Europe & USA apart from India.  Valgen’s Advisory Board includes the “Who-is-Who” with international accreditation in general and US in particular. The advisory board in the company is chaired by Padma Shri. Dr. Prof. Bala. V. Balachandran who is part of the ‘think-tank’ of UAE. Valgen’s Strategic and operational directions are driven by the above mentioned board member regularly. The organisation has a very successful track record of SAP implementations and has more than eight years of continuous & dedicated experience in handling various end to end implementations of SAP ECC versions. It has an experience of enabling SAP to handle various challenging business scenarios and enhancing the utility & ROI from SAP to its customers.  

Having completed its SAP implementation and projects much in advance, Valgen has 100% SAP customer retention till date and has an experience in handling multi-location projects simultaneously across locations both in India & offshore. It has an excellent track record in SAP practice and is duly acknowledged by its reputed customers who are mostly listed companies & MNCs. The organisation also specializes in handling SAP consulting & enabling engagements for conglomerate of companies spanning across Industry verticals encompassing Manufacturing (Process / Discrete), Jet fuelling, Pharmaceuticals, Trading, Infrastructure, Power, Real Estate, etc and have successfully completed such engagements for various Multi National Companies (MNC).  It has a pool of SAP resources spanning across various modules that have the right blend of domain / functional knowledge coupled with SAP implementation / engagement experience and has oriented its SAP resources to provide ‘Business Solutions leveraging SAP'. Valgen maintains a pool of experienced SAP professionals, consultants, solution designers and developers. Their efficient staff, has an excellent track record in SAP consulting & enabling projects till date.  

Delphi's Vision & Mission behind the acquisition:

• To become a leading SAP & IT Services Organization in India, ASEAN, Africa,  Europe & USA with a strong focus on Enterprise Solutions delivering a high quality Consultancy & Education Services,
• To provide Software Development & Solutions Services for various industry verticals,
• To become a reliable Offshore Support Services Hub with a highly talented workforce, operational efficiency, cost saving and improved quality. 

Through this acquisition, Delphi also aims at expanding its’ market reach drastically and as always delivering the best to its’ customers.  

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Keeping The Sellers Cart Full of Social Media Shoppers!

Social media marketing has become an important factor for driving more sales in organisations today. This means that every business has to stay active and visible on social media platforms. Social media renders several benefits to us professionally and personally but also comes with a lot of challenges. One must keep up with new innovations and upcoming trends. If you’re looking to build a strong consumer relationship with your brand and increase sales thereon, here are few trends you can follow in terms of social media shopping for your products.

·         Online Couponing

Smart and frequent shoppers try looking for discounts and coupon deals to save cash. Customers are more inclined to collect and use online coupons for e-shopping. Social media is a great avenue for customers to locate the coupons and so smart retailers should find appropriate channels on the social media for coupon distribution. You can engage your customers and attract users with irresistible deals to have loyal followers who further indulge in social sharing.

·         Mobile Engagement

It is easy for brands to connect with social media shoppers instantly now due to the extensive availability of internet browsing/shopping on mobiles. Customers, who are on the run, tend to share their real-time shopping experiences on social media, be it finding a coupon, deals, sharing information on their latest purchase, taking advice/feedback on their shopping from friends, etc.  Mobile engagement with customers is a prominent tool to create social interactions and meet with the customer’s needs.

·         Social Media Conversations

As per the current trend, a customer would rather tweet for an enquiry of a brand/product than make a phone call for the same. Since everyone is so dependent on the social media, brands too need to follow the same. If someone asks you some information for a product through the social media, you need to be available to do the needful for him/her. Social media is a place where customers and brands can make one-to-one conversations.

·         Be Image-Centric

While e-shopping, customers like to see the product to get a real feel of it with just few clicks having the comfort of being at home. Visual social media platforms such as Pinterest allow brands to display pictures of their products and keep customers and keep customers engaged and have a great shopping experience. Shoppers can create their own shopping collections, share and promote favourite brands and find out what’s trending on image centric sites all because of being exposed to visual shopping content of all kinds.

Businesses are now finding it very important to engage cater to the social media shoppers. 

The above steps if followed can result into mass appreciation of your brand through the social platforms and have many thumbs up from your loyal and social shoppers. 

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