Social Media Predictions for Year 2014

The New Year is almost here, and it is quite necessary to know where social media is heading in 2014. This blog-post can help you keep pace with the fast changing social networking trends.

Social Media Will Be a Necessity

2014 will no longer be a year where will you be able to get away from making a presence on the social media! As we all know, even today this is necessary but you will be in a do or die situation in 2014 in this digital world. Businesses will realize the importance of getting their internet marketing in place with a perfect content strategy, lead generation and so on. Also, organisations will see a big need of hiring digital marketing experts to get their job done.

Google+ is seen as a superstar in 2014

Ofcourse, Facebook leads the pack when it comes to social media but Google+ is racing it’s way too. Google+ has bigger ownership in terms of search power and is one of the most powerful social forces on the internet today. By the time 2014 dawns, no one will be able to underestimate Google+ and people will be able to use it as a personalised web experience that integrates all interactions that a user has with Google products. Google authorship is said to become one of the key factors to Google‘s search ranking algorithm by the end of 2014.

Visual Websites Will Be a Huge Success

Websites that are image centric will see success. Visual social media platforms are more appreciated than text-based ones. This will amplify in 2014. So, visual based sites such as Pinterest will be a critical part of marketers and retailers. Tumblr, Slideshare, Instagram are all on the higher side of the graph for the next year.

LinkedIn will be on the top as a B2B Market Player

In year 2014, LinkedIn will be a primary player in the B2B market. It has 238 million users and is the best social networking site for professionals. It has managed to position itself as one of the largest sources of content generation for professionals. This means, B2B marketers will enjoy great benefits from LinkedIn.

Hope this blog-post has made you well aware of where you should make a presence in social media for your personal as well as professional growth!

Keep reading our blog and do follow us on Facebook, Twitter, LinkedIn and Pinterest.  

Why use Pinterest for Marketing?

If you have a business of your own, by now, you must have already sketched out your online marketing strategy..but have you included marketing on Pinterest too? Let’s learn why Pinterest is important for digital marketing.

Pinterest Has Incredible Growth

Pinterest started off on quite a low note, but in the recent times has grown tremendously as a social media platform. Not only can you share photographs here but also include links to videos, blogs, etc. It is very dynamic and one can put in a lot of information and a variety of things on this platform. Pinterest has almost caught pace with Twitter now!

Attracts Web Traffic

If you are a regular pinner for your brand, you are sure attracting a good amount of online traffic. MarketingCharts reported that Pinterest drives more traffic to websites than Twitter, StumbleUpon, Reddit and other such all together.

Pins Last More Than a Week

A tweet’s life is about 5 to 25 minutes and a post on Facebook could be around 60 to 80 minutes. Your customers can pin pictures on Pinterest to share with friends, collect them and finally to save for later if they want buy it.

Pinterest Users are Potential Buyers

Many pins are linked to the website where customers can visit and finally purchase the desired item and pinners are much more reactive to this.

Pinterest is Different from the Rest

Pinterest is visual. It is more about sharing pictures with information and interesting facts rather than random status updates and updates about where people are eating/hanging out.

Integration to Other Social Media Platforms

You can link and push pins out from Pinterest onto Twitter and Facebook to make new engagements and get more followers.

So that’s how Pinterest plays a crucial role to make your digital marketing drive successful! 

Keep reading our blogs and do follow us on, Facebook, Twitter, LinkedIn and Pinterest!

  

Social media for Christmas wishes

Christmas is here and it’s that time of the year where we want to send across warm Christmas greetings across countries to our friends and relatives. So, instead of sending several greeting cards, you could use social media to do so. 

Let's begin with: 

Facebook:

It is rather easy to wish your family and friends on Facebook. You can post a family photo on Facebook with a warm message. It is very simple, quick and definitely will bring a smile to your dear ones. There are plenty of steps such as TouchNote which can be used to create cards and share them through Facebook and email. You could post photos of your Christmas tree, cakes, cookies and other such to make your family a part of your celebrations. If you want to have a personal touch to your wishes, you could create a 'LifeEvent’ on Facebook for your greetings which have an enhanced visibility on your timeline.

Pinterest:

Pinterest is a great way to compile all your Christmas photos and add a personal caption to it. You could share a Christmas video on Pinterest simply by posting a YouTube link in the description space and ofcourse write a personal message there too. You can even share the recipes of your Christmas dinners on this platform! You can create a special Christmas board with all of these pins and send it through email to your close ones with your warm message attached to it.

Instagram:

This is one of the most common social media platforms to share Christmas cards on. This site makes it easy to edit a picture on your smartphone instantly, treat them with a filter and send it out to as many people as you want to. You could explore several iOS and Android apps which allows you to send greetings message to your photo before you share it on Facebook and Twitter.

YouTube:

Here’s the best way to send out personal Christmas wishes. You could take a wonderful 15 to 20 seconds holiday video which can include some moments of how you decorated your tree or made Christmas treats. Once you’re done with that, you just have to upload it on Youtube and share the link on Facebook, Twitter, etc. The video is sure to be flooded with wishes and comments from your happy family across the world!

So, these are just a few tricks on social media to make Christmas a very merry one for your family, friends and you!

Keep a track on more such fun and informative blogs from us and do follow us on Facebook, Twitter, LinkedIn and Pinterest!    

How to expand your blog audience through social media?

Blogging is a great way for marketing a brand/business. Read our blog on 'Power of Blogging'. Let’s see how to increase the number of readers for the blogs.

You can do this by sharing the content to relevant audiences online. The following are few ways to do this:

·         

      Share a link of the blog on the Facebook pages which are relevant to the blog topic

·         If you want to increase your blog audience significantly, you can consider creating a Facebook page just for your blogs. You can keep posting links to your blogs on the page

·         Encourage people to like, share and get hooked onto the blog. Make sure you market well enough to get more and more fans on the page  

·         Use Twitter to connect to bloggers. Hashtags are great to discover content on a specific subject

·         Link the blog to your LinkedIn. Those on LinkedIn would generally find your topics interesting. They can also know about your web and writing skills. These are some really simple tips to get more eyes on your blogs!

      

      Keep following our blogs and let’s hope your blogs too reach out to many!