3 Ways to Improve YouTube Marketing

Do you want to run a successful YouTube marketing drive? This blog-post can guide you through it. There are several features on YouTube to increase watch time and add more subscribers, but sometimes this can be tricky. Go through the following 3 points and get better at YouTube marketing...

YouTube Audio Library

You must have noticed getting hooked onto a video on YouTube and enjoying the music along with the video. Music plays an important role to enhance the impact of the video for your audience. Good background music to accompany your video can increase the watch time and can create a positive emotional response of your viewers. Selecting the ideal track can be difficult among the vast choices of music we have and so, YouTube has created an audio library with more than 150 royalty free instrumental backing tracks for you to use as per your requirement. The list of the music can be categorized as per the genre, mood, time-span and other such factors. To access this library, just click on the ‘Creation Tools’ menu which is under the ‘Video Manager’ section. You can go on filtering until you find the perfect backing track and then begin to download it. You can save tracks for future access as well.

YouTube Fan Finder

YouTube’s fan finder is designed to make your fan base grow at no cost to you. It targets people that are likely to enjoy your web content and then connects to your channel. It basically targets people who are your potential regular viewers and those who would subscribe to your website or channel. This option is very easy to use. You just have to make a ‘Channel Ad’ and upload it as a regular video. Once you’re through with this, submit it for review via the ‘Fan Finder’ page. This can be done in the ‘Channel Settings’ menu in the ‘Video Management’ section of your account. Click the ‘Submit Your Channel Ad’ option and choose any one of your videos. You can upload up to five channel ads.  

YouTube Live Events

If you want to improve your channel’s online streaming, then ‘YouTube Live Events’ is the best way to display live streaming. This site has newly released a separate service available to all users who hold verified accounts. The new features help to create cleaner and more professional videos and broadcasts. This option offers its’ users the freedom to choose their own encoder, including a free version of Wirecast, which includes picture-in-picture and simple transitions. You can also view data throughout the broadcast.

These above tips can help to increase traffic towards your YouTube channels making it more desirable for your audience and of course you!  

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Which Sites Should You Use for Image-Focussed Social Media Marketing?

In the previous blog-post, we discussed the importance of having an image-centric approach to your social media marketing drive. Let’s see which top sites cater to this...

Pinterest

This site is quite recent and people have actually been hooked to it. It is one of the most preferred visual websites and has gained its popularity due to its simplicity and artistic feel. It does not focus on lengthy textual pieces, but is neatly designed with simple colours and backgrounds with pins of attractive images and videos. It is not too interactive, and allows members to ‘pin’, ‘re-pin’, ‘like’ and write short comment on images and boards. It is mainly used to exchanging ideas through visual content.

Those who are not yet on this site can create a profile and carry out a social media campaign. It is user-friendly and extremely easy to understand and learn. One has to only create boards, separate them categorically and pin relevant images/videos accordingly. Before publishing the pin, there is a description which is to be written in the given space on the board. This helps users and search engines to find content. These descriptions help to form a link with people having similar interests. More followers you have, more will your content be repined. This can increase your visibility and improve your online exposure with fewer efforts. Pinterest helps achieve most of the social media marketing targets and is wonderful for niche businesses like artifacts, food and beverage industry, fashion, home decors and other such.

Instagram

Instagram is a popular site for individuals and brands to share photos with their friends and audience. This site is said to be growing faster than Twitter. It is a great step to build a presence on Instagram. It is fun, innovative and interactive for companies and consumers. It’s good for brands to create a friendly rapport with customers since one can share all pictures of his/her company and staff members. If you’re a brand owner, you could suggest your customers to click a photograph of them using your product and share it on Instagram. This will help you in instant branding and make the user happy as well. This site allows you to use customers in your marketing campaigns, creating loyalty among them. It is an ideal took for branding with a small budget.  

Tumblr

This is a micro-blogging site that is used by creative-minded people. Adding pictures here is easy and is done by posting images from the internet or by re-blogging from Tumblr. It is useful to display a product/service. If you have a product, you can show images of it and attract the consumers to buy and use it. For example: If you are a jewellery designer, you can showcase a model/person wearing one of your pieces. The Tumblr network is very valuable if you aim at a young audience. It is easy to share and tag pictures here which will help improve your product’s SEO. Also, it’s good to be up-to-date with latest trends.

These sites are leading due to the positive results they have given marketers so far and if you use all of the above optimally, your brand will get a great boost.

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Image-Centric Social Media Marketing

Social media marketing is now a common concept and staying active and alert on all the social platforms is critical. Organisations are a lot into making great social media strategies for more leads and customers but an important thing that should be included is an image centric approach rather than a text-based one. Let’s see why...

Catch the Customer’s Attention

If you want your social media marketing strategy to be successful, the most crucial part of it is to build the right content. Marketers have to present exactly what the customers want to see. Mostly everyone has concentration spans that would last just a few seconds. The trick is to get them hooked to your brand within that period. This can be achieved if you have little more photographs and a little less written matter. No one’s going to be generous enough to read lengthy informative paragraphs and no pictures at all.

Be Clear and To-the-Point

You may be coming up with some great textual content but don’t miss out on adding some good images too. Images create breaks between paragraphs and make the reader’s journey through it pleasant and more interesting. Also, photos are digested better into the minds of your audience and will be remembered more than written matter.

Make it Colourful

A written piece can look very dull with just black and white images. Why not add some colour and spice to your post? While you add a dash of colour to your images, be careful not to jazz it up to the extent it hurts the eye! Make it attractive, but simple and its’ sure to grab more eyeballs.

Improve SEO

Practicing SEO tactics is a necessity for the well-being of your online marketing strategies. You can boost your SEO by adding a few images to written content with relevant meta-tags. You should make it a point of tagging each image and using hashtags wherever possible.

Next up, we’ll be talking about some leading social media sites that are image-focused. Keep a track!


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The Latest Social Media Trends

Now-a-days, brands have taken on to social media marketing and changed the methods of interaction with their audience online. In this blog-post let us see what the top 3 trends are, in social media marketing.

 Trend 1: Focused Marketing

Many organisations have a huge presence on various social media platforms. This has created a genuine, close and friendly brand-customer relationship, rather than a narrow

and impersonal conversation between the two. Businesses are said to continue their social media drives with more specific plans, goals and targets. Companies will listen to their customers across the globe with the use of social networks and respond too.

Trend 2: Marketing which is Information Based

Brands have started gathering a lot of information from different locations, thus making the best of it for marketing in a smart way. All this collected information can help the organisation understand the consumers’ goodwill towards the brand and the sellers can use it to get their customers to take further steps. Experts have even predicated that brands will combine all the data through social networking sites and the data through offline channels, to be able to bring the existing customer data in their system in order to interact better and sell their products/services to them through social media.

Appropriate and Regular Content

Brands need to keep pace with the rapid conversations on various networks. Experts say that it will be vital for businesses to create a special team of social media experts to handle social media marketing, campaigns and big events on various digital platforms.  

Social media marketing has brought about a wave of transformation and companies need to get onto different online platforms aggressively for their brands be in power. 

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